Garage Door Dealer Case Study
Blue Corona helps Ohio garage door company gain 4,359 #1 Google rankings in one year!
A Site for Everything
Our client offers several lines of home project and design services—including tile, brick, garage doors, and fireplaces—throughout the Columbus, OH area. Already invested in the idea of marketing their business online, the company currently operates six websites dedicated to their various lines of business. They came to us in July 2012 looking to improve traffic and rankings to their newest site for the company’s garage door division.
Looking to “Jack Rabbit” the Competition
As with most brand new websites, the garage door website had practically no rankings and no traffic. The company’s CFO was looking to “jack rabbit” his competition online and was willing to aggressively invest in search engine optimization (SEO) services to do so.
Self-Proclaimed “Data Junkies”
As self-proclaimed “data junkies,” our client greatly benefitted from Blue Corona’s highly detailed monthly reports. The team also experienced a noticeable increase in the number of phone calls received each day.
Opening the Door to More Traffic and Rankings
The garage door website needed content in order to compete with our client’s competitors in Columbus, so Blue Corona’s content marketing team got to work. With their new site full of optimized content, the company saw a 1615% increase in total website traffic from August 2012 through August 2013—as well as 4,359 new #1 rankings.
Driving New Sales
It’s been over a year since the company signed on with Blue Corona, and the company has experienced a significant increase in calls and sales from the Web.
“Garage door service sales increases of 33% year-over-year have clearly been driven by Blue Corona’s SEO campaign,” the company’s CFO said. “Their performance and no-nonsense approach to lead generation in the building services space has provided us with excellent ROI.”
The company plans to use Blue Corona to eventually market the websites for their other business lines.
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