Home Builder Makes the Switch From Print to Digital
Over a Five Year Span, Custom Home Builder Sees 79% Increase in Non-Branded Organic Traffic
Our customer—a custom home builder in Northern Virginia—understood that a lot of their potential clients were looking for their services online, but they weren’t ranking for keywords related to these services. With all of their marketing dollars dedicated to print advertising, the company wasn’t receiving business leads from the Web—largely due to their minimal online presence.
“Our online presence prior to our relationship with Blue Corona was adequate for people who knew who we were and how to find us,” the company’s vice president said. “The problem we faced was primarily for those out-of-town clients and ones who were new to the area who were not familiar with us, our reputation, and our work.”
In 2012, the company hired Blue Corona for online marketing services, including SEO and website design services.
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