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Houzz Marketing for Remodelers: A Case Study
Remodeling company sees an impressive 378% increase in Houzz visits in 20 months.
Why Should Remodeling Companies Use Houzz?
At Blue Corona, we believe every remodeling company should be on Houzz to increase their exposure within the design and remodeling market and to help generate more leads and sales.
This case study explains how Houzz can help remodeling companies and also details the results some our remodeling clients have received with Houzz marketing.
By joining Houzz, you automatically increase your exposure within your industry. Not only has Houzz grown tremendously since its establishment in 2009, but it:
- Is the largest residential design database in the world
- Has millions of users
- Gives companies the opportunity to engage with homeowners (many who are getting ready to remodel or planning to in the future) who have questions
With proper keyword research and content marketing, Houzz can rank as well as any other website page. Blue Corona has extensive experience getting our clients’ Houzz ideabooks and pictures ranked on the first page of search results:
Traffic & Leads
With Houzz ideabooks and pictures that rank on the first page, our clients receive substantial traffic to their websites:
That is a 540% increase in Houzz visits in just 8 months.
Take a look at this same client’s data for just one month:
- 173 visits from Houzz, 10 with conversions
- Low bounce rate
- High number of pages/visits (particularly among converting visitors)
- Long time on website/high average visit duration (particularly among converting visitors)
For this client, there was an astounding 378% increase in visits from Houzz when we compare May 2012 to January 2014 (and 200 visits with conversions!)
Although Houzz marketing doesn’t always drive visits that turn into leads, it brings in qualified visitors who are more likely to come back and convert later:
- Extremely low bounce rate
- High number of pages/visit
- Long time on website high average visit duration
Keep in mind: if one of these visitors from Houzz bookmarked this client’s website and came back the next day from his or her web browser, it wouldn’t count as a Houzz visit even though Houzz was the source of the original visit.
Not only has Houzz marketing generated website traffic and qualified leads for our clients, but it also gives our clients the opportunity to establish rapport with the growing number of Houzz users and builds their authority as companies within a popular niche community.
Ways to establish authority on Houzz include:
Answering homeowners’ questions about specific photos
Homeowners browse Houzz every day and often start a discussion with a company when they have a question about the company’s pictures/remodeling projects.
Ideabooks can be written as informational resources, answering questions homeowners have about home remodeling and design. We use them as a short, informational blog post with photos (and a link or two back to the client’s website, which is also beneficial in terms of SEO).
Receiving positive reviews
Homeowners often write reviews about a company they have worked with so other Houzz users can see. When clients have a number of good reviews, it helps establish their credibility and reputation.
Jump on the Houzz Bandwagon
Many homeowners and remodeling professionals have heard of Houzz, yet many still don’t use it. Are you one of those remodeling professionals?
Blue Corona’s content marketing team understands that as a business owner, your to-do list never ends and time is of the essence. While you’re busy running your business, we can set up your Houzz profile and manage it to help you get more website visits and leads. That’s why we’re Houzz Marketer Certified to help those in the home design and exteriors industry maximize their online real estate, implement a Houzz online marketing strategy, and improve their authority on the web.
If you already have Houzz, fill out the form below with your Houzz URL for a FREE Houzz assessment. If you don’t have a Houzz, contact us today and we’ll get you set up!
- Free Analysis