Kitchen designer sees 1,728% increase in non-branded Web visits with Blue Corona’s SEO and content marketing services.
Our client has been designing beautiful kitchens for clients in Montgomery County, Maryland, Washington, DC and Northern Virginia for over 30 years. But despite having a beautifully designed website, they could not be found on the Web for any search phrases other than their company name. This prevented the company from getting any new leads from organic search.
In Search of a Better Online Presence
The president of the company was investing significant amounts of money in advertising and marketing strategies (like pay per click and print ads in Bethesda Magazine) without really knowing what he was getting in terms of results.
In early 2009, our client signed on for online marketing services with Blue Corona, including search engine optimization, content marketing, call tracking, website analytics, and more. They wanted to expand their online presence and get more leads from the Web, especially in their area.
Hot! Hot! Hot! Leads from the Internet
With content marketing services, primarily blogging, our client saw a 113% increase in non-branded organic traffic in one year, a 74% increase in local (MD, DC, and VA) organic traffic. We started blogging for them in November 2010, and one year later, website visits from just the blog were up 11,200%.
“Blue Corona’s expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom,” the president said. “They also provide extremely valuable monthly tracking reports that identify the effectiveness of our print and online marketing campaigns, saving our company money and eliminating ineffective marketing.”
A Trustworthy Support Team
Since working with Blue Corona, our client has been able to step back from their marketing and focus on running their business.
“We are really doing great with our Google organic rankings. This is one of the reasons that I so enthusiastically recommend Blue Corona when somebody calls me for a reference,” said the president.