Remodeling company sees 80% increase in total tracked leads in one year with SEO services from Blue Corona.
An Outdated Website
Our customer—a remodeling company in Delaware—came to us in 2010 with a fairly non-existent Web presence and an outdated website. Because their site had very little content on it, they were not ranking for target keywords in their industry.
The company was also focusing its marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return on ad spend.
In 2010, the company hired Blue Corona for online marketing services, including SEO, content marketing, call tracking, and website design services.
According to our client, one of the most valuable aspects of working with Blue Corona was the insights provided through the tracking services.
“Blue Corona provides us with monthly tracking of our leads and SEO performance,” the sales manager said. “It has been enjoyable over the last couple of years reviewing the monthly reports and being able to see things improving on paper. They also set up a calls interface for us, which allows us each to monitor incoming calls and track the performance of our reception and sales staff.”
The tangible results the company saw through Blue Corona’s tracking services made them confident enough to double their online marketing investment with Blue Corona in 2013. Blue Corona’s call tagging and recording services also allowed the company to improve the effectiveness of its reception staff.
Improved Rankings through Content Marketing
In order to get our client to show up in the search results for non-branded terms, Blue Corona’s content marketing team got to work—adding volumes of remodeler-keyword rich content to the company’s site.
The company now ranks in the top organic spot for 3,485 out of the 10,000 keywords tracked. In addition, they rank on the first page for 6,225 of the keywords tracked—allowing them to outrank their competition in their target markets.
“Since we began our efforts, we have become number one in many key categories,” the sales manager said. “When compared to the websites of our top 5 competitors in the markets of each of our three locations, our website far out performs all of our competition in every area.”
New Retail Remodeling Clients
From 2012 to 2013 alone, the client saw an 80 percent increase in total tracked leads.
“Since beginning our SEO marketing efforts on the beginning of 2012 Google has become our primary source of new retail remodeling clients,” the sales manager said. “I find the progress made with our online presence in a very short time to be remarkable.”
Increased Revenue in a Poor Economy
Despite the struggling remodeling market, the company’s improved online presence and search engine visibility has allowed them to thrive during difficult times.
“We have been able to cut our phone book advertising expenses in half,” the sales manager said. “Due to these cuts as well as increased revenue in a poor economy, we have been able to invest marketing dollars with other outlets such as radio and television which were previously cost prohibitive.”
A Trustworthy Support Team
Since working with Blue Corona, our client has been able to completely step back from their marketing and focus on running their business.
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us,” the sales manager said. “They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these reasons I would recommend Blue Corona to any business seeking Web design and a strong Internet presence.”
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