Blue Corona helped an award-winning HVACR company more than double its #1 rankings on Google within one year!
Plans to Expand
Planning to expand their business far beyond their county, our client—a local HVAC company—invested heavily in a variety of marketing campaigns, including Yellow Book, direct mail, and search engine marketing (SEM).
Optimizing Their Income Statement
Despite aggressively investing in a variety of marketing channels, the company wasn’t tracking their specific strategies and therefore couldn’t accurately determine their marketing ROI. Our client enlisted Blue Corona’s help to track their strategies and ultimately optimize their income statement.
Tuning Up the Site to Turn Up the Leads
Because the company had already invested in some search engine marketing, they had a solid base to build on. By fine-tuning existing website content while aggressively building out additional site content, Blue Corona’s content marketing team was able to more than double the client’s #1 rankings in only a year’s time.
This increase in rankings has already resulted in a 454% increase in non-branded organic traffic and 433% increase in online conversions.
Hotter Phone Leads
As with most home service companies, the company received a majority of their leads over the phone as opposed to online contact form submissions. The team saw a 91% increase in phone calls from Oct. 2012 – June 2013—particularly noting an increase in calls during their regularly slow seasons.
An Award-Winning HVAC Company
It’s been over a year since the company signed on with Blue Corona, and since then they have experienced a significant increase in traffic, conversions, calls, and revenue growth. The company also received a major industry award last year—solidifying their authority in the HVAC industry both online and offline.
The client plans to use Blue Corona to reach their ultimate goal of expanding outside of their county and doubling their revenue by 2017.
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Looking for an HVAC SEO expert? Contracting Business named Blue Corona the top business service in 2011. If you own an HVAC company, your website should be your #1 source of leads and sales. Learn more about how Blue Corona can help you get more leads and booked jobs from the Web.
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