- Case Studies
New Website Equals Increased SEO, Leads & Sales
Water Boy Inc. is a bottled water delivery company serving South Western Florida. With a full-flash website, they were having a difficult time with SEO. They hired Blue Corona to build them a new website, perform SEO and optimize each web page to convert more visitors into leads and sales. The result? Read on to learn more…
Water Boy Inc. delivers bottled water and coffee to homes and offices throughout Southwestern Florida; in fact, Water Boy is the largest family-owned bottled water company in Florida! Their delivery service area includes major cities like Tampa, Naples and Miami. With a full flash website, they weren’t getting the traffic they thought they should from organic search (SEO). When the owner of the company would do a search on Google for keyword phrases relevant to his business, phrases like: “water delivery Naples”,”water delivery Tampa” or “water delivery Miami”, www.waterboyinc.com was nowhere to be found!
The Solution: A New Website Optimized for SEO
After an in-depth analysis of their existing website, Blue Corona designed and built Water Boy a new website using a full HTML/CSS site structure (see screenshot at right). The new website was fully optimized to make it much easier for search engines like Google to find, read, index and rank. The vast majority of web traffic is directed by search engines so SEO is critical for service businesses like Water Boy. Adding specials boxes and quick contact forms, the new website was also optimized to more easily and efficiently convert visitors into leads and sales.
One of the most frustrating and time-consuming aspects of getting a new website for the typical small business owner is content creation. Let’s face it, most of us either don’t like to write or we lack the time. When you have a business to run, the last thing you have time to do is write page after page of copy for a website! At the same time, creating remarkable website content is one of the most effective ways to get more traffic, leads and sales!
Blue Corona wrote 100% of the content for Water Boy’s new website which allowed the owner and his staff to stay focused on what they do best! Take a look at the end result.
Before & After SEO Results
Before the launch of their new website, Water Boy couldn’t be found on Google, Yahoo or Bing for anything other than their name! Today, they have a dominate organic ranking and their website visit-to-lead conversion rates have increased exponentially. Take a close look at the screenshot below. It’s a look at Water Boy’s organic rankings before and after the launch of the new website:
We took a sampling of keywords relevant to Water Boy’s business. The left columns “Google Organic Rank: 6.12.09” and “Yahoo Organic Rank: 6.14.09” are for the old website.
As you can see, the old site was virtually invisible to search engines like Google and Yahoo. The right columns dated 8.12.09 show the organic rankings for the site on Google and Yahoo after the new site was launched.
Keep in mind there are roughly 10 organic listings on the first page of Google and Yahoo (not including the local map listings).
As you can see, the results are simply amazing!
In most cases, Water Boy went from not being found at all to being listed on the first page of Google and Yahoo! Since they are one of the largest bottled water companies in Florida, this is the type of “real estate” they deserve.
When you’re getting ready to build a new website for your company or tune-up your current website, keep these results in mind and let’s talk 800.696.4690!
Organic Ranking Screenshots
Here are a few additional screenshots showing Water Boy’s paid and organic rankings on Google for a few relevant searches.
When you’re getting ready to build a new website or re-vamp your existing website, there are many important considerations. The principals of Blue Corona own several service businesses. Although we are experts in online marketing, website design, SEO and conversion rate optimization, we also know what it’s like to sit in your chair. Most web design companies don’t – they’re the equivalent of technicians. Just like you shouldn’t hire a mail carrier to design your direct mail piece – don’t hire a technician to build you a website.
Contact the experts at Blue Corona 800.696.4690
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.