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Email Marketing for Lawyers

Nurture Leads with Attorney Email Marketing

One of the biggest struggles for law partners is generating a continuous stream of new clients. If you’re in the same boat, we highly recommend attorney email marketing for three main reasons:

  • Email marketing for attorneys is incredibly cost-effective, averaging a return of $44 for every $1 spent
  • Email marketing is one of the most effective marketing channels, with an average ROI of 4,400 percent
  • 92% of online adults use email, with 61% using it on an average day

Regardless of your area of practice, every law firm can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.

It’s not as simple as sending out a mass email from a template. There are over 269 billion emails sent each day, and yours needs to stand out from the crowd. That’s where our experienced legal copywriters come in—they can create a compelling email guaranteed to increase visits to your website, leading to more signed contracts.

Contact us online or call 800.696.4690 for more information about email marketing for lawyers and law firms from Blue Corona, including pricing, building an email list, and marketing automation.

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Our Email Marketing Process for Lawyers

Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1Building Opt-In Email List

  • Working with your team to add opt-in email signs up to contact forms
  • Utilizing other social media and paid strategies to continue to grow the list
  • Adding new opt-in sign-ups for before each new email blast

2Designing Custom and Proven-Template Email Layouts

  • Analyzing what content most users interact with on your site
  • Working with experienced designer to create email template that fits your brand
  • Using data from previous email campaigns to incorporate proven design elements

3Creating Custom Email Content

  • Working with your company and target audience to write valuable content for them
  • Running contests and giveaways to increase engagement
  • Designing for engagement and conversions

4Tracking Your Email Campaigns

  • Tracking sends and delivery rates
  • Tracking open and click-through rates
  • Tracking web visits, leads, sales, and revenue for each email blast

5Testing Your Email Campaigns

  • Split-testing subject lines
  • Split-testing send times and dates
  • Split-testing copy and offers
  • And more!

6Advanced Email Marketing Strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!

Email Marketing for Lawyers Is Cost-Effective

email marketing for lawyers and attorney email marketing has an ROI of 4400

Opt-in attorney email marketing campaigns—especially drip campaigns—are a highly effective way to grow your practice. Opt-in email marketing refers to sending your messages—whether they’re to current clients, prospective clients, referral partners, or vendors—to people that have chosen to receive them. Why is this important? If a user has chosen to receive your attorney newsletters, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is far more effective at getting you the leads (and sales!) you’re looking for.

What if you could send a series of emails without much fuss? With drip campaigns for lawyers, that’s possible. A drip campaign is what it sounds like—a constant “drip” of email marketing messages set beforehand.

You Have a Law Firm to Run; Let Us Handle Your Email Marketing Campaigns

While you understand the ins and outs of your area of practice, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that law firm newsletters almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.

Blue Corona provides turn-key, “do it for me” email marketing services:

  • We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns
  • Our attorney email marketing campaigns utilize custom, professionally designed email templates
  • Each attorney newsletter boasts 100% custom, conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features

Email Marketing for Lawyers: What’s Included

From formatting your email newsletter template and building an opt-in email list to crafting compelling copy (from experienced in-house legal copywriters), and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. Opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.

Here’s what’s included in our email marketing services for lawyers:

What Makes Blue Corona Different

When you choose to work with Blue Corona, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your law firm on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping professional service companies get more leads and sales from the web—particularly lawyers. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690

READ MORE

Email Marketing Case Study
Small Business Complements Print Campaign with Email Marketing to Generate 132 Additional Leads

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our email marketing clients:

  • A dedicated Account Manager, someone that understands business and email, to be your guide
  • Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial