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Email Marketing for Lawyers

Nurture Leads with Attorney Email Marketing

One of the biggest struggles for law partners is generating a continuous stream of new clients. If you’re in the same boat, we highly recommend attorney email marketing for three main reasons:

  • Email marketing for attorneys is incredibly cost-effective, averaging a return of $44 for every $1 spent
  • Email marketing is one of the most effective marketing channels, with an average ROI of 4,400 percent
  • 92% of online adults use email, with 61% using it on an average day

Regardless of your area of practice, every law firm can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.

It’s not as simple as sending out a mass email from a template. There are over 269 billion emails sent each day, and yours needs to stand out from the crowd. That’s where our experienced legal copywriters come in—they can create a compelling email guaranteed to increase visits to your website, leading to more signed contracts.

Contact us online or call 800.696.4690 for more information about email marketing for lawyers and law firms from Blue Corona, including pricing, building an email list, and marketing automation.

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Our Email Marketing Process for Lawyers

Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1Building Opt-In Email List

  • Working with your team to add opt-in email signs up to contact forms
  • Utilizing other social media and paid strategies to continue to grow the list
  • Adding new opt-in sign-ups for before each new email blast

2Designing Custom and Proven-Template Email Layouts

  • Analyzing what content most users interact with on your site
  • Working with experienced designer to create email template that fits your brand
  • Using data from previous email campaigns to incorporate proven design elements

3Creating Custom Email Content

  • Working with your company and target audience to write valuable content for them
  • Running contests and giveaways to increase engagement
  • Designing for engagement and conversions

4Tracking Your Email Campaigns

  • Tracking sends and delivery rates
  • Tracking open and click-through rates
  • Tracking web visits, leads, sales, and revenue for each email blast

5Testing Your Email Campaigns

  • Split-testing subject lines
  • Split-testing send times and dates
  • Split-testing copy and offers
  • And more!

6Advanced Email Marketing Strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!

Email Marketing for Lawyers Is Cost-Effective

email marketing for lawyers and attorney email marketing

Opt-in attorney email marketing campaigns—especially drip campaigns—are a highly effective way to grow your practice. Opt-in email marketing refers to sending your messages—whether they’re to current clients, prospective clients, referral partners, or vendors—to people that have chosen to receive them. Why is this important? If a user has chosen to receive your attorney newsletters, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is far more effective at getting you the leads (and sales!) you’re looking for.

What if you could send a series of emails without much fuss? With drip campaigns for lawyers, that’s possible. A drip campaign is what it sounds like—a constant “drip” of email marketing messages set beforehand.

You Have a Law Firm to Run; Let Us Handle Your Email Marketing Campaigns

While you understand the ins and outs of your area of practice, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that law firm newsletters almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.

Blue Corona provides turn-key, “do it for me” email marketing services:

  • We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns
  • Our attorney email marketing campaigns utilize custom, professionally designed email templates
  • Each attorney newsletter boasts 100% custom, conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features

Email Marketing for Lawyers: What’s Included

From formatting your email newsletter template and building an opt-in email list, to crafting compelling copy (from experienced in-house legal copywriters), and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. Opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.

Here’s what’s included in our email marketing services for lawyers:

What Makes Blue Corona Different

When you choose to work with Blue Corona, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team  strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your law firm on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping professional service companies get more leads and sales from the web—particularly lawyers. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690

READ MORE

Email Marketing Case Study
Small Business Complements Print Campaign with Email Marketing to Generate 132 Additional Leads

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our email marketing clients:

  • A dedicated Account Manager, someone that understands business and email, to be your guide
  • Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”

Casey McCormick, President
McCormick Paints

“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”

Mark Hill, President
PVI Office Furniture Plus

“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”

Bryan Deege, Vice President
Sekas Homes

“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa