Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!
We’re often asked, “Is email marketing worth the investment for lawyers?” The answer is a resounding YES.
Email marketing campaigns aren’t only for big brands, retail chains, or restaurants. Every law firm can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.
Looking for a Cost-Effective Way to Grow Your Business?
Opt-in email marketing campaigns are a highly effective way to grow your book of business. Opt-in email marketing refers to sending your messages—whether they’re to current customers, prospective customers, referral partners, or vendors—to people that have chosen to receive them. Why is this important? If a user has chosen to receive content from your law firm, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is far more effective at getting you the leads (and sales!) you’re looking for.
You Have a Firm to Run; Let Us Handle Your Email Marketing Campaigns
While you understand the ins and outs of your specialty of law, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.
Blue Corona provides turn-key, “do it for me” email marketing solutions for lawyers. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletter template and building an opt-in email list, to crafting compelling copy (from experienced legal in-house copywriters) and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. Opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
What Makes Blue Corona Different
When you choose to work with Blue Corona, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your law firm on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping professional service companies get more leads and sales from the web—particularly lawyers. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690
Recent Client Testimonials
“It’s amazing how great email marketing is for keeping in touch with both new prospects and past customers! Even if we’ve never interacted before, our monthly newsletter helps us create and maintain connections with potential clients, whether or not they are ready for our services right now.”
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
Ready to increase your online presence today with digital marketing?