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Email Marketing for Lawyers
Nurture Leads with Attorney Email Marketing
One of the biggest struggles for law partners is generating a continuous stream of new clients. If you’re in the same boat, we highly recommend attorney email marketing for three main reasons:
- Email marketing for attorneys is incredibly cost-effective, averaging a return of $44 for every $1 spent
- Email marketing is one of the most effective marketing channels, with an average ROI of 4,400 percent
- 92% of online adults use email, with 61% using it on an average day
Regardless of your area of practice, every law firm can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.
It’s not as simple as sending out a mass email from a template. There are over 269 billion emails sent each day, and yours needs to stand out from the crowd. That’s where our experienced legal copywriters come in—they can create a compelling email guaranteed to increase visits to your website, leading to more signed contracts.
Our Email Marketing Process for Lawyers
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
2Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
6Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Email Marketing for Lawyers Is Cost-Effective
Opt-in attorney email marketing campaigns—especially drip campaigns—are a highly effective way to grow your practice. Opt-in email marketing refers to sending your messages—whether they’re to current clients, prospective clients, referral partners, or vendors—to people that have chosen to receive them. Why is this important? If a user has chosen to receive your attorney newsletters, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is far more effective at getting you the leads (and sales!) you’re looking for.
What if you could send a series of emails without much fuss? With drip campaigns for lawyers, that’s possible. A drip campaign is what it sounds like—a constant “drip” of email marketing messages set beforehand.
You Have a Law Firm to Run; Let Us Handle Your Email Marketing Campaigns
While you understand the ins and outs of your area of practice, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that law firm newsletters almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.
Blue Corona provides turn-key, “do it for me” email marketing services:
- We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns
- Our attorney email marketing campaigns utilize custom, professionally designed email templates
- Each attorney newsletter boasts 100% custom, conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features
Email Marketing for Lawyers: What’s Included
From formatting your email newsletter template and building an opt-in email list to crafting compelling copy (from experienced in-house legal copywriters), and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. Opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
Here’s what’s included in our email marketing services for lawyers:
- Custom email content
- Marketing automation
- Opt-in list building
- Email template design
What Makes Blue Corona Different
When you choose to work with Blue Corona, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your law firm on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping professional service companies get more leads and sales from the web—particularly lawyers. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.