HVAC Email Marketing

Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!

Would you believe us if we told you an email marketing campaign is 40 times more effective at acquiring new customers than Facebook or Twitter? And 44 percent of email recipients have made at least one purchase last year based on a promotional email? If you don’t believe us, you should. Email marketing have proven to be a cost-effective way to maximize your HVAC company’s online marketing efforts.

Ready to start HVAC email marketing for your company? Blue Corona’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.

Contact us online or call 800.696.4690 for more information about email marketing services from Blue Corona, including pricing, building an email list, and marketing automation.

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Our Email Marketing Process for HVAC Contractors

Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

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1Building Opt-In Email List

Working with your team to add opt-in email signs up to contact forms
Utilizing other social media and paid strategies to continue to grow the list
Adding new opt-in sign-ups for before each new email blast

2Designing Custom and Proven-Template Email Layouts

Analyzing what content most users interact with on your site
Working with experienced designer to create email template that fits your brand
Using data from previous email campaigns to incorporate proven design elements

3Creating Custom Email Content

Working with your company and target audience to write valuable content for them
Running contests and giveaways to increase engagement
Designing for engagement and conversions

4Tracking Your Email Campaigns

Tracking sends and delivery rates
Tracking open and click-through rates
Tracking web visits, leads, sales, and revenue for each email blast

5Testing Your Email Campaigns

Split-testing subject lines
Split-testing send times and dates
Split-testing copy and offers
And more!

6Advanced Email Marketing Strategies

Marketing automation
Customer retention email
Win-back email campaigns
And more!

Looking for a Cost-Effective Way to Grow Your HVAC Business?

Many business owners fear email marketing because they don’t want their newsletters to be sent to the spam folder. But with opt-in email marketing, you don’t have to worry about that! Opt-in email marketing campaigns are a highly effective way to grow your HVAC business. Instead of sending your email to a randomly generated list of homeowners, we only send your email newsletter to a targeted list of people that have chosen receive information from you. This type of email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective at getting you the leads (and sales!) you’re looking for.

You Have an HVAC Business to Run; Let Us Handle Your Email Marketing Campaigns

When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.

Blue Corona provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.

Whether you need help formatting your email newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your email marketing results, Blue Corona can help! If you own an HVAC company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.

Why Choose Blue Corona for HVAC Email Marketing?

Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as a web marketing partner to your business. We market your HVAC company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly HVAC companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690

CASE STUDY

HVAC Company Generates 160 Leads In One Month from Email Marketing

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our email marketing clients:

A dedicated Account Manager, someone that understands business and email, to be your guide
Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning