If you’ve never invested in search engine optimization (SEO) and your website is more than three years old, chances are you have a lot of things that need to be fixed. While it’s tempting to hire someone to fix everything at once, rapidly implementing some elements of SEO and/or doing too many things at once can cause issues. Depending on the number of changes you need to make, you may want to think about rolling out your SEO efforts in stages.
Common SEO Mistakes
All of the following are SEO mistakes we see businesses making all the time. Most occur because the implementation is rushed:
Failing to implement the right analytics/tracking tools
Neglecting to identify key performance indicators and collect baseline data
Not doing extensive enough keyword research
Forgetting to map target keywords to the appropriate pages
Not doing competitor analysis
Changing website URLs without doing permanent redirects
Matt Cutts, Google’s head of webspam was recently asked whether a website considering adding lots of new pages adding 200,000 website pages would be a problem:
Although Matt says that Google should be able to handle a large number of pages added to a website, doing so may trigger a site review by their manual webspam team. He suggests that if you have a large number of pages to roll out that you might want to stage things and roll them out over time.
So, if you’re a small business, and you’re careful to avoid the mistakes mentioned above, you can probably implement most of your desired SEO changes however you’d like. It’s unclear where Google draws the line with respect to “if we see a lot of things ranking all at once, we might take a look at it.” If you operate a large website and/or you’re not excited about the idea of having Matt and his webspam team pay you a visit, you might want to tackle various tasks in stages.