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Google Local Services Ads Management for Painting Companies
Become a Google Guaranteed Painter
Looking for new ways to grow your painting company’s revenue and save money on your marketing investments? Now you can, with Local Services ads for painters.
Local Services advertising is the number one way to get discovered by customers in your most desired service areas and grow your revenue. Found at the top of Google search results, Local Services is a pay per lead advertising platform owned by Google. It:
- Connects local, ready-to-buy consumers with your company
- Differentiates your brand from other painting companies in your area via the Google Guaranteed badge
- Increases phone calls, verified leads, and booked revenue from Google as a marketing source
At Blue Corona, we specialize in managing Local Services ad management for painters big and small, from nationally recognized franchise organizations to privately owned painting companies.
Contact us online to learn more about our Local Services ad management services and how to become a Google Guaranteed painting company today.
What's Included In Our Local Services Ads Management
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:
1Program Application & Google Guaranteed Badge
Not every painting company can become Google Guaranteed. To get verified, your company must pass a rigorous application process. Blue Corona helps you navigate every aspect of this process, including licensing, insurance, and the background check needed to get your badge. Once approved, customers have the ability to request refunds via Google for painting services. (Google refunds up the amount paid for jobs booked through Local Services and includes a lifetime cap for coverage.)
Painting companies also receive an optimized business profile that shows off the most important aspects of their company to local customers. This Local Services profile is shown to any user who clicks on your ads. Blue Corona helps optimize this profile by adding unique value propositions that differentiate your brand from competitors.
3Ad Setup & Campaign Launch
The next step is to identify which products and services will generate the best results for your company. For painting companies, these may include Interior and exterior painting, cabinet painting, door painting, drywall repair, staining, and more.
4Ad Bidding & Ongoing Management
Once everything is running, we’ll fine-tune your campaign. Blue Corona has dedicated paid search specialists who will consult with you on the best ways to optimize your lead flow, A/B test Local Services bidding options for the best performance in your market, and get more ROI from your Local Services investment.
5Advertising Tracking & Reporting
Track ad performance with detailed cost per lead monitoring and revenue attribution to ensure your campaign functions at peak performance. Blue Corona is a leader in home services digital marketing for a reason—we give our customers complete confidence that their ad dollars are being well spent.
Google Guaranteed painting companies have the option to dispute any unqualified Local Services leads. Blue Corona coordinates with Google on your behalf to make the process simple. After a dispute is managed, you’ll receive a refund on that lead to ensure your marketing budget isn’t wasted.
What’s the Difference Between Local Services Ads and Pay Per Click?
Though they sound similar, there are three key differences between Local Services ads and pay per click advertising for painting companies.
Pay Per Lead vs. Pay Per Click (PPC)
- Local Services – Local Services ads are a type of pay per lead advertising, meaning you pay Google only when you’ve successfully generated a lead.
- PPC – PPC ads (like Google Ads or Microsoft Advertising) are a form of pay per click advertising for home service companies. You pay Google (or Bing) whenever a searcher clicks on an ad without a guarantee that they’ll convert into a lead.
Google Guaranteed Badge vs. No Google Guaranteed Badge
- Local Services – Painting companies get their Google Guaranteed badge when advertising on the Local Services platform. This verification is an assurance that you’re an authorized painter who has passed Google’s rigorous application process.
- PPC – Painting companies who advertise only on Google Ads do not earn the Google Guaranteed badge or any of the previously mentioned Local Services benefits.
Lead Dispute vs. No Lead Dispute
- Local Services – Painters advertising on Local Services may dispute non-leads with Google to get your money back. At Blue Corona, we handle all lead disputes for you.
- PPC – Unverified leads from Google Ads or PPC advertising aren’t eligible to dispute, which raises your cost per lead from pay per click marketing campaigns.
Local Services Ads Ranking Factors
Companies who succeed with Local Services have optimized ad campaigns and profiles. There are four primary ranking factors to consider:
- Number of reviews and average review rating – You’ll rank higher if you have a lot of reviews on Google My Business, particularly when you have a high aggregate review rating.
- Responsiveness – Do you answer clients’ calls promptly when they contact you through Local Services?
- Proximity to searchers – You’ll rank better if your place of business is geographically near the person searching. Make sure your Google My Business listing (and other NAP citations) includes your target locations as your main service areas.
- Maximum bid – The amount you’re willing to pay per lead will affect your ranking, as well as the bidding strategy itself. Learn more about Local Services ads bidding here.
At Blue Corona, we optimize every aspect of your Local Services profile for you. We’ll handle the details while you focus on growing your business!
Blue Corona Disputes Leads to Save You Money
A great feature of Local Services ads for painting companies is lead disputing for unqualified callers. If a dispute is necessary, Blue Corona flags the call in our database and submits all necessary paperwork to Google to get your marketing dollars back, saving you time and money.
The Leader in Painting Company Marketing
If you’re looking for more leads or sales, you’ve come to the right place. Blue Corona is an industry leader in painting company marketing. We partner with painting companies of all sizes, from nationally known franchises to smaller, independently owned shops.
Contact us online today! We’ll show you how to create a custom-tailored marketing strategy to accelerate business growth.
Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.