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Financial Services Marketing Agency
Financial Services Marketing that Generates More Customers, Revenue, and Brand Authority
If you want to acquire more customers, optimize marketing costs, and become THE financial authority in your market, there’s only one solution: digital marketing services from an award-winning financial services marketing agency.
Say goodbye to financial marketing strategies of the past—the future is digital. Technology is disrupting the financial services industry and you’re facing more competition than ever to get—and keep—the attention of today’s consumer. Digital access to financial services is a top priority for consumers, so much so that 46% of consumers only use digital channels for banking.
But getting new clients and customers isn’t your only task—in an age where one-third of all banking customers say “all banks are basically the same,” you need an omnichannel marketing strategy that not only increases your leads and sales online but also connects with today’s consumers. That’s where Blue Corona comes in.
Why You Need a Marketing Agency Specializing in Financial Services
Not only do you need an omnichannel, cohesive strategy, but you also need a marketing company that understands the ins and outs of the financial services industry, including regulations on advertising and marketing. We know:
- How to navigate through financial marketing compliance, disclosures, regulations, and guidelines (all hail the asterisk)
- How to develop long-lasting relationships with customers
- How to best position your firm’s brand in your marketplace
If you want more customers while optimizing your marketing costs and increasing revenue, it’s time to see what Blue Corona can do for your bank or financial services firm. Ready to begin? It all starts by contacting us here >>
Your financial marketing plan should start and end online because that’s where your customers expect the majority of your interactions to take place. They start their search for financial services with a search engine (like Google), they judge you based on your website presence and online reviews, they expect to be able to manage their account online, and they expect personalized communication.
We incorporate the following services into our digital marketing packages, creating cohesive campaigns that span across all digital technologies and devices your consumers use:
Why the Best Financial Marketing Firms Focus On Digital
Get Found, Get Noticed, and Get Leads with Internet Marketing Services from a Top Financial Marketing agency
How do we make your financial services company THE authority in your market? It comes down to a cohesive digital strategy that connects with banking and financial service customers on their desktop computers and mobile devices. Below you’ll find the components that create the best financial services marketing plans, starting with your website.
Website Design for Bankers, Financial Advisors, and Financial Services Firms
Your website should be the central hub of activity for all your marketing efforts, and it needs to live up to financial consumers’ modern expectations.
Currently, 82% of 18 to 24-year-old smartphone owners say they use mobile banking, and 46% of consumers use ONLY digital channels today for banking. This should be a wake-up call for your website’s capabilities and design.
The best financial services websites provide consumers a window into their financial health as well as providing the services they need at the moment they need them. They’re also fast, secure, mobile-friendly, and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Blue Corona, our webmasters specialize in coding financial services websites and landing pages that are not only visually appealing but also highly optimized for search engines—allowing your firm to get more traffic, leads, and booked appointments from the internet.
Financial Services SEO & Content Marketing
IMPROVE Organic SEARCH RANKINGS with SEO for Bankers and financial services institutions
Consumers are not only looking for your services, but they’re also looking for answers to all their financial questions, which means you need to show up in the top of the organic search results for queries like “Should I open an IRA Roth” and “How to improve my credit score.” To rank well organically, you must establish and promote yourself as the financial services authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team never runs out of creative financial services marketing ideas and has extensive experience writing online content (including financial services blogs, postcards, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for financial services companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
LOCAL SEARCH Engine OPTIMIZATION (Local SEO)
Proximity and convenience are huge factors when consumers consider financial services (see image above). These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
Pay Per Click Advertising (PPC) for Bankers and financial services institutions
When it comes to financial services ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most bankers and financial services firms, you don’t have the time or resources to waste on ineffective financial services advertising strategies. That’s why at our financial services marketing consultants accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing online so you can quantify your marketing investments.
Why Select Blue Corona Over Other Financial Services Marketing Companies?
We’ve helped bankers and financial services institutions all over the USA and North America—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your company like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, USA-based financial services copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Choose Financial Marketing Services from the Top Agency Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!
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