Financial Services Marketing
Want more leads and new clients? Get them with the help of a top financial services marketing agency.
If you want to acquire more customers, optimize marketing costs, and become THE authority in your market, there’s only one solution: Digital marketing for financial services.
Say goodbye to financial marketing strategies of the past—the future is digital. Technology is disrupting the financial services industry and you’re facing more competition than ever to get—and keep—the attention of today’s consumer.
That’s where Blue Corona comes in. With the help of strategic financial services digital marketing strategies, you’ll see a measurable increase in new clients, revenue, and brand recognition.
Why You Need a Marketing Agency Specializing in FinancE
When it comes to financial services marketing, it’s in your best interest to hire a company like us that knows the ins and outs of the industry. With us as your SEO partner, you’ll have the peace of mind that everyone who works on your account knows and understands:
- Restrictions on financial advertising and targeting
- How to navigate through financial marketing compliance, disclosures, regulations, and guidelines (all hail the asterisk)
- How to develop long-lasting relationships with customers
- How to best position your firm’s brand in a crowded marketplace
If you want more customers while optimizing your marketing costs and increasing revenue, it’s time to see what Blue Corona can do for your firm. Ready to begin? It all starts by contacting us here »
Digital Marketing for Financial Services: Strategies to Increase Leads and New Clients
The best financial services marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and new clients. See the services we recommend below, and we can't wait to help your financial company grow!
Why Digital Marketing for Financial Services Is the Best Strategy to Increase Revenue
Get Found, Get Noticed, and Get Leads
Digital access to financial services is a top priority for consumers, so much so that 46% of consumers only use digital channels for managing money. Are you appealing to your digitally savvy target audience? To make your company THE authority in your market you need a cohesive digital strategy that connects with finance customers on their desktop computers and mobile devices. Below you’ll find the components that create the best financial services marketing plans, starting with your website.
Website Design for Financial Advisors and Financial Services Firms
Your website should be the central hub of activity for all your marketing efforts, and it needs to live up to financial consumers’ modern, digital expectations.
By 2025, $16 trillion in assets are expected to be managed with the support of robo-advisory services. That means that if you want to acquire and keep customers, you need to provide an online experience on par not only with the best robo-finance apps out there but also with the best website experiences they’ve had lately. If you don’t, you’ll have a hard time acquiring and keeping new customers.
The best financial services websites provide consumers a window into their financial health as well as provide the services they need at the moment they need them. They’re also fast, secure, mobile-friendly, and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index. At Blue Corona, our webmasters specialize in coding financial services websites and landing pages that are not only visually appealing but also highly optimized for search engines—allowing your firm to get more traffic, leads, and booked appointments from the internet.
Financial Services SEO & Content Marketing
IMPROVE Organic SEARCH RANKINGS with SEO for Financial Advisors and Financial Services
Consumers are not only looking for your services, but they’re also looking for answers to all their financial questions. That means you need to show up in the top of the organic search results for queries like “Should I open an IRA Roth” and “How to improve my credit score.” To rank well organically, you must establish and promote yourself as the financial services authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team never runs out of creative financial services marketing ideas and has extensive experience writing online content (including financial services blogs, postcards, landing pages, press releases, email newsletters, ebooks, and more) specifically for financial services companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
LOCAL SEARCH Engine OPTIMIZATION (Local SEO)
Proximity and convenience are huge factors when consumers consider financial services (see image above). These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
Pay Per Click Advertising (PPC)
When it comes to financial services ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Our Financial Services Marketing Agency Shows You Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most advisors, you don’t have the time or resources to waste on ineffective financial services advertising strategies. That’s why our financial services marketing consultants accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing online so you can quantify your financial marketing investments.
What is digital marketing in financial services?
Online marketing is an umbrella term for all financial marketing and engagement activities done online. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why should financial advisors invest in digital marketing?
About 97% of consumers in the U.S. go online to find local financial services. If you want to connect with these customers and increase leads and new clients, you have to meet them where they spend their time—on the web.
What financial marketing services do you provide?
We provide full-suite financial digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for my financial services company?
Most financial services businesses will need website design services, SEO, and pay per click as a foundation. A competitive analysis of your landscape will then determine which digital marketing services would benefit you the most.
How much does digital marketing cost?
Depending on the services package you choose, financial marketing can run anywhere from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to financial marketing strategies that attract or pull prospective clients/customers at an exact moment of interest or intent. Inbound differs from outbound because marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
Why We're Different from Other Financial Services Marketing Agencies
Why are we different from other financial marketing companies? We’ve helped advisors and financial services institutions all over the USA and North America—and we can help yours, too. At Blue Corona, we try and let our clients speak for us. Take a look at our finance marketing reviews and hear straight from professionals just like you why we are the best financial marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Our Happy Clients
“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“"Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom."”
“"Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“"I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow."”
“"My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“"Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.