Inbound Marketing Services
Not seeing the return you once did from your advertising and marketing? Let us show you how to jump start your lead generation efforts using inbound internet marketing strategies such as content marketing, PPC, SEO, and social media! Generate more leads at a lower cost per lead than you ever thought imaginable!
The Rise of Inbound Marketing
For many businesses, traditional marketing and lead generation strategies – cold calling, direct mail, tradeshows, radio, TV, etc. – aren’t producing the results they once did. The reason why?
There are three:
- The fracturing of the media market
- Improved filters (TiVo, DVR, SPAM filters, etc.)
- A library at your fingertips (aka the Internet)
The marketing environment today is fundamentally different than what it was just 5-10 years ago. It’s adapt or die and many businesses are struggling to evolve. On the other hand, thousands of savvy, analytically driven businesses are experiencing incredible success and phenomenal growth. The companies succeeding understand that in order to thrive in this new marketing world, they need to replace their traditional “outbound” marketing with “inbound” marketing strategies such as content marketing, pay per click (PPC), SEO, and social media. Many that have gone “all in” with inbound marketing are experiencing incredibly success as a result.
Effective Inbound Marketing Campaigns
Successful inbound marketing requires a variety of skills – skills alien to many industries and traditional marketing departments. A high performing inbound marketing team combines marketing analytics experts with new media content creators (typically ranging from writers to graphic designers, and in some cases videographers, etc.).
No matter which situation defines you – a mom and pop home services business without the resources to build an in-house inbound marketing team or a larger organization in need of some outsourced specialists, we can help. Blue Corona develops, executes, manages, and optimizes inbound marketing campaigns for a variety of industries. With our inbound marketing services, we will turn your website into a magnet for leads and sales.
Blue Corona’s Inbound Marketing Process
Every relationship starts with a thorough online marketing assessment. Using our proprietary tools, our inbound marketing experts will understand your business from an owner’s perspective, analyze the competitive landscape, capture accurate baseline information about the performance of your current marketing strategies, evaluate your website and online marketing presence, and formulate a strategy / plan of attack.
Typical Inbound Marketing Campaigns May Include:
- Analytics consulting (tracking your advertising strategies and your website)
- Content marketing (creating compelling content to attract people to your website and convert them into leads)
- Pay per click (PPC) advertising
- Search engine optimization (SEO)
- Social media community building
- Email marketing to warm leads
We’ll promote the site and generate demand using a variety of online marketing strategies such as pay per click (PPC) advertising, SEO, social media and more. When a visitor fills out an online form on one of our websites OR calls the tracked phone number, the lead information will go directly to you and your sales reps.
Learn more about Blue Corona’s inbound marketing services.
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why invest in digital marketing?
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What digital marketing services do you provide?
We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for my business?
Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:
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- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
