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Interior Design Marketing

Want more clients? The right interior design marketing strategies (and the right advertising partner) will help you get them

Your target audience relies on the web to find and engage with your business. They get inspired on social media platforms and find your services through a search engine like Google. Even getting referrals has moved online—homeowners now ask for interior designer recommendations on platforms like Nextdoor and Facebook and will vet your company based on online reviews.

To turn the modern homeowner into a new client, you need a digital marketing strategy that meets your audience where they make their purchase decisions. The result? A  steady increase in your brand awareness, website traffic, and leads:

  • 80% – that’s the increase one of our remodeling clients saw in total tracked leads in just one year!
  • 540% – that’s the increase that same client saw in Houzz visits in just 8 months!
  • 1,522% – that’s the three-year increase one kitchen designer saw in organic visits to their website!

When you choose us as your marketing partner, you get an expert in interior design advertising and marketing strategy. On top of that, we handle all aspects of your online marketing strategy—effectively becoming your VP of marketing.

Contact us today to discuss how we can help your company grow, or keep reading to learn more about our interior design marketing services.

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Digital Marketing for Interior Designers: The Services You Need for the Growth You Want

If you want to grow your business, you need to combine multiple interior design marketing strategies. Including a variety of the the following services into your interior designer marketing plan will help you transform local homeowners into solid leads and new clients.

  • advertising for interior designers
    With a thorough competitive analysis from Blue Corona, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
  • content marketing for interior design
    Connect with your target audience and guide them down the sales funnel with compelling content, including service landing pages, blog posts, design e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
  • email marketing for interior design
    Looking for a cost-effective way to attract more interior design clients? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
  • social media marketing
    Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
  • Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped remodeling and design companies double, triple, and even quadruple their website conversion rates.
  • Your website is your 24/7 sales representative, and it needs to both inspire and convert homeowners into clients. About 75% of people have judged a company based on its website design, and this goes double for industries like yours. What does your website say about your design work? If it’s anything short of “amazing,” you need to revamp it.
  • LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. If you’re looking for B2B interior design clients, connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
  • 63% of people say they click on paid ads, and 75% of them say paid search ads make it easier to find the information they’re looking for. If you’re looking for interior design marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more remodeling leads and sales—FAST! The best part? There’s no waiting period.
  • interior designer SEO
    If you’re not on the first page of Google, you may as well not be listed at all. To get your website in the top spots of Google, it needs to be optimized for search engines. Capture homeowners at the moment they’re looking for interior designers, and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • Modern homeowners get interior design ideas from social media platforms like Pinterest and Instagram, and 85% of Pinners have purchased a product because of the platform. Inspire homeowners to become leads by promoting your business with social media marketing, including Facebook, Twitter, Pinterest, Instagram, and more.
    • Video is 50 times more likely to rank organically in the search results than text pages, and U.S. adults now spend almost six hours a day with online video. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • online marketing for interior design companies
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your design services, those that have a strong brand hold an enormous competitive advantage.
  • Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? If you have the team but not the skills, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for interior designers is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
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Why You Need Multi-Channel Interior Design Digital Marketing Strategy

Some interior designers come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best interior design marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:

best advertising for contractors and remodelers, including ways to market your business

That’s why we always encourage our clients to take a multi-channel approach when promoting an interior design business. 

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most interior designers, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click and  SEO to email newsletters and social media) to find out which interior design marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.

Your Website: The Foundation Of Your Interior Design Marketing Plan


Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your remodeling company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

your interior design website needs to be HTTP- statistic for interior design marketing

Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your remodeling services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the remodeling industry.

Get Your Interior Design Company on the First Page of Google


To rank well organically, you must establish and promote your interior design company as THE design authority in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

  • First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that not only represent the professionalism of your work, but also are highly optimized for search engines—allowing your remodeling contracting business to get more traffic, leads, and sales from the web.
  • Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for remodelers and designers—so you won’t have to write a thing (unless you want to!).
  • Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

your interior design marketing strategy needs to include SEO as 93% of online experiences begin with search

When you hire Blue Corona as your SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.


Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, you need to include local SEO in your interior design marketing plan. Google’s local map listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically-related searches.

Inspire Homeowners with Social Media Marketing for Interior Design Projects

Did you know that 87% of Pinners have purchased a product because of Pinterest? Or that 72% of Instagram users have purchased a product they saw on the app? If you’re not using social media marketing, you’re missing out on a lot of business.

an interior design advertising example is to use Pinterest--87% of pinners purchased something because of the app

While most interior designers know they should be using social media to market their business, they don’t know how to amplify their message and make it work to increase leads and sales. That’s where our social media management services step in. Blue Corona’s social media marketing services remove the complexity of social media marketing for business owners and let you stick to what you know best—running your business!


When a prospective customer needs an interior designer, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo!. Once there, 63% of people say they click on paid ads, and 75% of them say paid search ads make it easier to find the information they’re looking for.

an interior design advertising example is PPC ads, 75% of people say they make finding info easier

In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google Ads, you’ll see your interior design advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your company.

Why Choose Blue Corona for Your Interior Design Marketing Services?

Blue Corona is much more than a marketing vendor—we truly see ourselves as a partner to your interior design business. Because we’ve been experts in the remodel and design industry for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, industry, and markets.

Although we service all industries, we have extensive experience helping designers just like you get more leads and sales from the web. Call us today and we’ll refer you to our clients!



Digital Marketing Case Study
Kitchen designer sees 1,522% increase in organic traffic and 486% increase in online contact form submissions with digital marketing

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Take a look at our remodeler marketing reviews and hear straight from remodeling contractors just like you why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial