- Case Studies
Interior Design Marketing
Want more clients? The right interior design marketing strategies (and the right advertising partner) will help you get them
Your target audience relies on the web to find and engage with your business. They get inspired on social media platforms and find your services through a search engine like Google. Even getting referrals has moved online—homeowners now ask for interior designer recommendations on platforms like Nextdoor and Facebook and will vet your company based on online reviews.
To turn the modern homeowner into a new client, you need a digital marketing strategy that meets your audience where they make their purchase decisions. The result? A steady increase in your brand awareness, website traffic, and leads:
- 80% – that’s the increase one of our remodeling clients saw in total tracked leads in just one year!
- 540% – that’s the increase that same client saw in Houzz visits in just 8 months!
- 1,522% – that’s the three-year increase one kitchen designer saw in organic visits to their website!
When you choose us as your marketing partner, you get an expert in interior design advertising and marketing strategy. On top of that, we handle all aspects of your online marketing strategy—effectively becoming your VP of marketing.
Contact us today to discuss how we can help your company grow, or keep reading to learn more about our interior design marketing services.
Digital Marketing for Interior Designers: The Services You Need for the Growth You Want
If you want to grow your business, you need to combine multiple interior design marketing strategies. Including a variety of the the following services into your interior designer marketing plan will help you transform local homeowners into solid leads and new clients.
Why You Need Multi-Channel Interior Design Digital Marketing Strategy
Some interior designers come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best interior design marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when promoting an interior design business.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most interior designers, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click and SEO to email newsletters and social media) to find out which interior design marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.
Your Website: The Foundation Of Your Interior Design Marketing Plan
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your remodeling company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your remodeling services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the remodeling industry.
Get Your Interior Design Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your interior design company as THE design authority in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that not only represent the professionalism of your work, but also are highly optimized for search engines—allowing your remodeling contracting business to get more traffic, leads, and sales from the web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for remodelers and designers—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.
Connect with More Homeowners WITH LOCAL SEARCH OPTIMIZATION
Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, you need to include local SEO in your interior design marketing plan. Google’s local map listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically-related searches.
Inspire Homeowners with Social Media Marketing for Interior Design Projects
Did you know that 87% of Pinners have purchased a product because of Pinterest? Or that 72% of Instagram users have purchased a product they saw on the app? If you’re not using social media marketing, you’re missing out on a lot of business.
While most interior designers know they should be using social media to market their business, they don’t know how to amplify their message and make it work to increase leads and sales. That’s where our social media management services step in. Blue Corona’s social media marketing services remove the complexity of social media marketing for business owners and let you stick to what you know best—running your business!
PAY PER CLICK ADVERTISING FOR Interior Designers
When a prospective customer needs an interior designer, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo!. Once there, 63% of people say they click on paid ads, and 75% of them say paid search ads make it easier to find the information they’re looking for.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google Ads, you’ll see your interior design advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your company.
Why Choose Blue Corona for Your Interior Design Marketing Services?
Blue Corona is much more than a marketing vendor—we truly see ourselves as a partner to your interior design business. Because we’ve been experts in the remodel and design industry for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, industry, and markets.
Although we service all industries, we have extensive experience helping designers just like you get more leads and sales from the web. Call us today and we’ll refer you to our clients!
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why invest in digital marketing?
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What digital marketing services do you provide?
We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for my business?
Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our remodeler marketing reviews and hear straight from remodeling contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Our Happy Clients
“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“"Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom."”
“"Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“"I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow."”
“"My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“"Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.