Interior Design Marketing

Why You Need Multi-Channel Interior Design Digital Marketing Strategy

Some interior designers come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best interior design marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:

That’s why we always encourage our clients to take a multi-channel approach when promoting an interior design business.

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most interior designers, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click and SEO to email newsletters and social media) to find out which interior design marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:

• Ad tracking and measurement
• Custom research and analysis
• Phone call tracking and recording
• Conversion rate optimization
• Google Analytics consulting
• Website analytics and tracking
• And more!

Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.

Your Website: The Foundation Of Your Interior Design Marketing Plan

IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your remodeling company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your remodeling services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the remodeling industry.

Get Your Interior Design Company on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING

To rank well organically, you must establish and promote your interior design company as THE design authority in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

• First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that not only represent the professionalism of your work, but also are highly optimized for search engines—allowing your remodeling contracting business to get more traffic, leads, and sales from the web.
• Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for remodelers and designers—so you won’t have to write a thing (unless you want to!).
• Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Blue Corona as your SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.

Connect with More Homeowners WITH LOCAL SEARCH OPTIMIZATION

Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, you need to include local SEO in your interior design marketing plan. Google’s local map listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically-related searches.

Inspire Homeowners with Social Media Marketing for Interior Design Projects

Did you know that 87% of Pinners have purchased a product because of Pinterest? Or that 72% of Instagram users have purchased a product they saw on the app? If you’re not using social media marketing, you’re missing out on a lot of business.

While most interior designers know they should be using social media to market their business, they don’t know how to amplify their message and make it work to increase leads and sales. That’s where our social media management services step in. Blue Corona’s social media marketing services remove the complexity of social media marketing for business owners and let you stick to what you know best—running your business!

PAY PER CLICK ADVERTISING FOR Interior Designers

When a prospective customer needs an interior designer, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo!. Once there, 63% of people say they click on paid ads, and 75% of them say paid search ads make it easier to find the information they’re looking for.

In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google Ads, you’ll see your interior design advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your company.

Why Choose Blue Corona for Your Interior Design Marketing Services?

Blue Corona is much more than a marketing vendor—we truly see ourselves as a partner to your interior design business. Because we’ve been experts in the remodel and design industry for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, industry, and markets.

Although we service all industries, we have extensive experience helping designers just like you get more leads and sales from the web. Call us today and we’ll refer you to our clients!