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Legal Marketing

Grow Your Business with Award-Winning Attorney Marketing

If you want to acquire more clients and cases, optimize marketing costs, and become THE authority in your market, there’s only one solution: digital marketing services from an award-winning legal marketing agency.

Say goodbye to legal marketing strategies of the past—the future is digital, and 97% of consumers go online to find legal services. While referrals remain a primary source of new clients for lawyers, the process of asking for and finding reviews and recommendations has moved from face-to-face to online review sites and social media. Put all this together, and the result is simple: your online presence will make or break your firm.

WHY YOU NEED A Legal Marketing Company that SPECIALIzes in Marketing for Attorneys

Not only do you need an omnichannel, cohesive law firm marketing strategy, but you also need a marketing company that understands the ins and outs of the legal industry, including regulations on advertising and marketing. We know:

  • How to navigate through legal marketing compliance, disclosures, regulations, and guidelines
  • How to develop long-lasting relationships with clients
  • How to best position your firm’s brand in your marketplace

If you want more clients and cases while optimizing your marketing costs and increasing revenue, it’s time to see what Blue Corona can do for your law firm. Scroll down to see how we will increase leads and sales from the web, differentiate your brand, and optimize your marketing costs. Ready to begin? It all starts by contacting us here »

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Legal Marketing Services To Grow Your Practice

Wondering how to market your law firm? The best law firm marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and new clients. See the services we recommend below, and we can't wait to help your legal company grow!

  • competitive analysis
    With a thorough competitive analysis from Blue Corona, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and practice performance.
  • how to grow a law firm business
    More than a third of all visitors to legal websites use online content to help them choose the right lawyer. Attract, acquire, and engage them through the creation and distribution of relevant and valuable content, including landing pages, blog posts, legal e-books, email newsletters, white papers, and more. Our professional, U.S.-based legal writers produce top-quality content that matches your firm’s style.
  • example email marketing for lawyers
    Looking for a cost-effective way to grow your law firm? For every $1 spent on email marketing, $44 is made in return. Our professional legal email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters informing consumers about the most important updates and legal resources.
  • facebook marketing
    Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Our legal Facebook advertisers know how to comply with regulations and legal stipulations to ensure your campaigns are done by the books.
  • Over 70% of law firms have said their website generated new cases. Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped attorneys double, triple, and even quadruple their website conversion rates.
  • 74% of all legal consumers visit law firms’ websites to take action. As if that’s not enough, 75% of people say they’ve judged a lawyer’s credibility based on the law firm’s website design. What does your website say about your legal practice?
  • 45% of all traffic to law firm websites is driven by LinkedIn, and LinkedIn’s B2B audience has 2x the buying power of the average web audience. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • Want to get to the absolute top of the search results page for your top legal keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  •  SEO
    Want to get more earned traffic, leads, and new cases? Start where 93% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • 81% of adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your law firm with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • Video is 50 times more likely to rank organically in the search results than text pages, and consumers watch up to six hours of digital video per day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • Referral marketing for lawyers remains a top source of new legal clients, but the process has moved online. Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. We offer review management as well as Review Us Now—our proprietary software that allows you to get reviews on your website and external sites.
  • marketing analytics for law firms
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • No matter your law firm’s size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
  • Does your law firm have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for law firms is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
  • website chat services icon

    Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

  • Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

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The Best Attorney Marketing Strategies Begin and End Online

Since 97% of people go inline to find local services, your attorney marketing strategy should begin and end online. The best lawyer marketing plans include five key steps that will help you attract and convert new clients and new talent, as well as outperform and outrank competing law firms. They are:

  1. Turn your law firm’s website into a 24/7 sales representative
  2. Invest in content marketing and SEO for lawyers
  3. Expand your online footprint beyond your website with video marketing, PPC, social media, and local SEO
  4. Manage your reputation and get more online referrals with online review generation and reputation management
  5. Track, measure, and analyze everything

Learn how to implement and execute these five steps by reading our guide to law firm marketing strategy »

you need legal marketing because 97% of people go online to find legal services

Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your legal services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

You can’t just throw up a website and call it good, however. Your website needs to provide a great user experience–75% of people have admitted to judging a law firm based on its website design.

Content Marketing and SEO for Attorneys

Search engine optimization for attorneys is the process of making your law firm’s website appear at the top of the search results page for your target keywords and phrases. To see just how powerful SEO can be for law firms, take a look at the screenshot below of one of our legal client case studies and their web traffic growth from SEO:

increased organic traffic from lawyer seo

Compared to the first month, SEO helped this lawyer increase organic visits by:

  • 439% (percent change over 12 months of local SEO for law firms).
  • 869% (percent change over 18 months of local SEO for law firms).

Throughout this client’s lifespan, organic search has accounted for nearly 80% of all web form submissions from potential new clients.

Ranking well on Google, Bing, and Yahoo! search results requires three things:

  1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the web.
  2. You must create web page after web page of unique, relevant, and remarkable legal content, including videos. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online legal content (including blogs, landing pages, press releases, email newsletters, E-books, and more!) so you won’t have to write a thing (unless you want to!). You can’t stop with static content either—you’ll need video on your website as well.
  3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

legal marketing agencies tip: add a blog increase chances of ranking by 434%

When you hire Blue Corona as your attorney marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional legal copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.

Amplify Your Attorney Marketing Plan By Using LOCAL SEARCH Engine OPTIMIZATION

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local law firm, it’s also vital that you optimize for Google’s local listings:

law firm advertising idea: local seo. a local pack for attorneys

These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.

As an award-winning attorney SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your law firm’s visibility for geographically related searches.

GET MORE More LEADS—FAST—WITH PAY PER CLICK ADVERTISING for Law Firms

google-partner-bluecoronaIf you’re looking for a law firm advertising idea that can start generating new business right away, pay per click ads might be for you. Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new legal clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for lawyers and attorneys, combining SEO and PPC will accomplish it.

Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web, as well as maximize your law firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Determine Your True Attorney Marketing ROI with Advanced Analytics & Tracking

If you’re like most attorneys, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click and SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

the best marketing for attorneys include data tracking and tips for lawyers to apply

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your law practice and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our legal marketing software installation and reporting includes:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your law firm online so you can truly quantify your marketing investments.

Why Choose Blue Corona Over Other Legal Marketing Agencies?

Blue Corona is much more than a legal marketing company—we truly see ourselves as a web marketing partner to your law firm. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your law firm on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping law firms promote their businesses online. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients!

The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?

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Digital Marketing Services FAQ

What is digital marketing for lawyers?

What exactly is digital marketing? Attorney digital marketing includes any and all marketing activities that happen online. That includes your website, your online content, your social media profiles, the emails you send, and any online ads you take out. When done successfully, digital marketing for lawyers increases leads and new clients to your law firm.

Why should attorneys invest in digital marketing?

When people need an attorney, about 97% of them go online to find a local law firm. If you want to connect with these potential clients, you have to meet them where they spend their time looking for legal services—online.

What digital marketing services do you provide attorneys?

We provide a complete list of attorney marketing services, including, SEO, PPC, website design, social media, analytics and tracking, email marketing, instant chat services, video marketing, and more.

Which online marketing services are best for my law firm?

Which marketing services are best for your law firm will depend on a few things, including your budget and goals, among others. Our legal clients seeing the best results currently invest in a variety of services, including website design, PPC, SEO, content marketing, email marketing, and others.

How much do digital marketing services cost?

Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.

What is your reporting and communication process?

For attorneys with qualifying packages, we generate monthly reports. All our account managers have a reputation for responsiveness and attention to detail, so you can be sure you’re in the best hands. To eliminate errors, we will establish reporting and communication expectations with you during our intake call.

SEO Case Study
Lawyer increases website traffic and new clients with SEO

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“"Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom."”

Larry Rosen, President
Jack Rosen Custom Kitchens

“"Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“"I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow."”

Aaron Hebert, Corporate Development
Action Restoration

“"My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“"Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205