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Medical Device Marketing

Digital Marketing Services FAQ

What is digital marketing for medical devices?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all medical device marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Why invest in digital marketing?

71% of medical buyers begin their research with generic Google searches, and 62% say they can finalize their purchase selection criteria based on digital content alone If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.

What digital marketing services do you provide?

We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.

How much do digital marketing services cost?

Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing for medical equipment refers to medical device marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.

What is your reporting and communication process?

We generate monthly reports for clients with qualifying packages, and we are well known for our responsiveness and attention to detail. Don’t worry, though! To avoid crossed wires, we will establish reporting and communication expectations during our intake call.

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