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Online Marketing for Window & Door Companies

If you own a local window and door company and you’re looking for an Internet marketing partner to help take your business to the next level, contact Blue Corona today.

The Internet has dramatically changed the marketing and advertising landscape for the window and door industry. If you own a window and door company, you’ve probably discovered that traditional marketing and advertising strategies—like Yellow Page advertisements—no longer offer a considerable return on investment.

Most business owners understand that their potential customers are searching for window and door products and services online; what they DON’T know is how to approach online marketing.

If you own a local window and door company and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.

At Blue Corona, we have extensive experience helping local window and door companies like yours cost-effectively market their business on the Internet, improve their overall online presence and visibility, and get more leads and sales from the Web.

  • 851—that’s the number of #1 keywords one of our window & door clients currently ranks for. To compare, the company’s competitors rank #1 for fewer than 100 of those keywords.
  • 254%—that’s the increase in website visits the same window and door company has seen since their initial investment with Blue Corona.
  • 1030%—that’s the increase in leads the client has seen from search engine optimization alone!

When you choose Blue Corona as your local Internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.

Call us today to find out how we can measurably improve your window and door company’s Web marketing return on investment, or keep reading to learn more about our Internet marketing services.

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Our Online Marketing Process for Window & Door Companies

Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

2SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT

  • Keyword research to find what and how your customers are searching for your services
  • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
  • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users

3PPC: CREATING DATA-DRIVEN ADS

  • Creating copy for high-performing ads
  • Split-testing ad copy
  • Conducting competitor research on ad copy
  • Monitoring and improving bids and average position of paid ads

4SOCIAL: ENGAGING PAID AND ORGANIC CONTENT

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

5EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY

  • Building opt-in email signs up to contact forms
  • Designing custom email templates
  • Creating custom email content
  • Split-testing your email campaigns

6TRACKING YOUR DIGITAL MARKETING CAMPAIGNS

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the performance of your competitors
  • Tracking performance down to sales and revenue
  • Tweaking campaigns to improve the above metrics

7Website chat services

Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

8Lead Recovery

Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most window and door companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your window and door business online so you can truly quantify your marketing investments.

Maximize Your Online Real Estate

IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your window and door company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Get Your Window and Door Company on the First Page of Google

Go to Google and search, “window replacement in city, state” or, “your state + window replacement.” If you don’t see your window company’s website listed on the first page, you’re losing business to other window and door manufacturers and contractors.

SEARCH ENGINE OPTIMIZATION (SEO)

Three things are required if you want your website to rank above all the other window companies and contractors:

  1. Your website code needs to be easy for search engines to find, read, index and rank.
  2. Your onsite content (copy/text) must establish your company as an authority in the window and door industry.
  3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

At Blue Corona, we can help you with all three!

PAY PER CLICK (PPC)

Google Partner

Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new window and door clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Why Choose Blue Corona as Your Window & Door Dealer’s Web Marketing Partner?

The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?

Blue Corona is much more than an SEO company—we truly see ourselves as a Web marketing partner to your window and door company. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the Web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping window and door companies just like yours get more leads and sales from the Web. Call us today and we’ll refer you to our happy window and door clients!

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Digital Marketing Services FAQ

What is digital marketing?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Why invest in digital marketing?

About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.

What digital marketing services do you provide?

We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.

Which online marketing services are best for my business?

Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:

    1. Your budget
    2. Your goals
    3. Your product/service
    4. Your target audience
    5. And many other factors

How much do digital marketing services cost?

Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.

What is your reporting and communication process?

We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our digital marketing clients:

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205