Blue Corona President Contributes Column to ACHR News
Blue Corona President Ben Landers recently contributed a column to The Air Conditioning, Heating and Refrigeration NEWS—an HVACR contractor weekly news magazine. The column, titled “Understand Your Website’s Visit-to-Lead Conversion,” explains how properly tracking a number of key Web metrics can prevent wasting advertising dollars for HVAC contractors.
According to Landers, “an awful lot of contractors spend a significant amount of time and/or money on pay-per-click advertising, search engine optimization (SEO), and social media with the intention of getting more visitors to their website(s). However, very few spend even a penny or a single minute accurately assessing exactly how many of those new visitors are actually turning into leads and sales.”
Furthermore, he wrote, “If you’re a residential HVAC contractor and your website’s visit-to-lead conversion rate is less than 14 percent, you may be throwing your marketing dollars out the window.”
As a full service online marketing company specializing in the home services industry, Blue Corona has extensive experience helping HVAC companies get more leads and sales from the Web. Contact us today for more information.
About Blue Corona
Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the Inc. 500 list in 2012 and again on the Inc. 5000 list for 2013. With around 30 employees, the company has offices in both Gaithersburg, Md. and Charlotte, N.C.
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