Blue Corona Attends ACCA Conference & IE3 Expo in Grapevine, TX

Blue Corona spent three days at the ACCA Conference & IE3 Expo in Grapevine, TX. Held annually, the event is the country’s largest indoor environmental and energy services contracting industry conference and connects contractors with vendors, “Learning Labs”, and of course, the chance to network with other contractors.

This was the first year Blue Corona attended the ACCA conference, and its team members were excited for an opportunity to meet more contractors.

“It was a great opportunity for us to interact with business owners across the country who are all invested in growing and building their businesses,” Amanda O’Dell, a Blue Corona Account Manager, said.

Blue Corona specializes in data-driven online marketing for contractors and has worked with dozens of heating and cooling companies over the years. To expand their expertise in the HVAC marketing niche, members of the team previously licensed data from HVACSEOReports.com to review, analyze, and rank more than 20,000 HVAC and plumbing websites. The result was featured in ACHR The News, a publication that Blue Corona President Ben Landers also frequently contributes to.

In Jan. 2015, Blue Corona chose to acquire the HVACSEOReports.com software—making the company the owner of the only site that features SEO software designed specifically for the HVAC and plumbing industry.

“Our goal is to become the recognized leader and authority for online marketing in the home services industry,” said Ben Landers. “We look forward to helping more HVAC and plumbing companies better understand their website performance and make more data-driven marketing decisions.”

Blue Corona will also attend Comfortech 2015 in St. Louis, MO and the Remodeling Show & Deck Expo in Chicago in September.

For more HVAC marketing insights, check out some of the following popular blogs from Blue Corona:

• The 5 Most Common HVAC Marketing Questions  
• How Much Is an HVAC Lead Worth?
• Is Pay Per Click Worth It for HVAC Companies
• What Makes a Good HVAC Website
• The Biggest HVAC Marketing Mistakes
• Getting Your HVAC Business on Page 1 of Google
• Internet Marketing Basics for HVACR Contractors
• Social Media Tips from the World’s Largest HVAC Contractor

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the Inc. 500 list in 2012 and again on the Inc. 5000 list for 2013. With around 30 employees, the company has offices in both Gaithersburg, MD and Charlotte, NC.