Blue Corona Continues Expanding to Meet Growing Demand
Blue Corona continues to experience tremendous growth after gaining recognition on the Inc. 500 list in 2012. As the 174th company on the list, Blue Corona joins the ranks of the fastest-growing privately-held companies in America, making it the fastest growing online marketing company in the Maryland, Virginia, and Washington, D.C. area.
Started in early 2008, Blue Corona helps companies accurately track their advertising and marketing and better utilize inbound internet marketing tactics such as blogs, content creation and curation, conversion rate optimization, pay per click (PPC) advertising, search engine optimization (SEO), and social media to generate more leads and sales. Blue Corona works with over 100 clients ranging from local home service contractors to international manufacturing companies.
Despite challenging economic conditions, the online marketing company has seen increasing demand as businesses begin to understand how analytics and the internet can help them improve their marketing ROI and identify more cost-effective ways to generate leads and sales. Ben Landers, president of Blue Corona, has hired four new staff members since late 2012 in order to keep up with the growing demand, increasing the team by around 20 percent with plans to quadruple that in 2013.
“In the coming months, we’re going to need a lot more people,” said Landers. “The interest businesses have in using analytics to measure, track, quantify, and optimize each of their advertising investments—including their website—is absolutely skyrocketing. Armed with the data we provide, our clients realize that a lot of the marketing strategies they used to use aren’t producing nearly the return they expected. The web represents the single most cost-effective advertising medium ever created.”
New hires include Emily Light, Sales Assistant and Marketing Coordinator; Monica Stern-Morales, Content Marketing Specialist; and Will McQain, Online Marketing Analyst. Light is a recent University of Maryland graduate (she graduated in just three years!) who provides sales and marketing support for Blue Corona. Stern-Morales joins the team from RainKing Solutions, where she served as a research analyst since she graduated from the University of Maryland’s Philip Merrill College of Journalism in 2010. McQuain manages PPC campaigns and marketing analytics, joining the team from Red Ventures as a graduate of Wake Forest University.
Blue Corona is still in the midst of hiring content marketers, SEO specialists and PPC analysts as the company continues to see strong interest from companies in the home service industries–contractors, HVAC, remodeling, plumbing, and more. The online marketing company plans to hire at least 10 more specialists to fill positions in account management, sales, content management, editing, PPC, web design, and videography for its Maryland and North Carolina offices. To manage the training and development of new hires, Blue Corona has created its own online marketing university dubbed Blue Corona U by employees.
Those interested in a career at Blue Corona are encouraged to visit the careers page.
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