Blue Corona Heads to SES Chicago 2012

At Blue Corona, we’re always striving to help our clients stay ahead of the competition. One way we do this is by constantly researching, analyzing, testing, and investing in the latest Internet marketing techniques and technologies. On November 12, 2012, we’re packing our president, Ben Landers, into a box and shipping him to SES Chicago 2012 (#SESCHI or #SESCHICAGO for those of you on Twitter).

Search Engine Strategies (SES) Chicago is one of many online marketing conferences and expos that provides marketing professionals, brand advertisers, agencies, and business leaders access to the latest web marketing strategies, tactics, tools, and techniques. SES was founded in 1999 and has become the leading search and social marketing event in the industry. The agenda we’ve set for Ben will be rigorous (cancel your evening plans now, Ben).

Here is his tentative agenda:

Monday, November 12:

• Arrive – Check-in – Meet and Greet Event

Tuesday, November 13:

• Pre-Keynote: Maximizing the Effectiveness of Linkedin to Generate More Qualified Leads Online
• Keynote with Avinash Kaushik
• Session 1: Next Generation Website Architecture
• Session 2: Link Building the Right Way
• Session 3: Meaningful SEO Analytics
• Session 4: Hardcore Local Strategies
• Meet the experts roundtable
• Post conference blogging (don’t even think about going out for cocktails, Ben)

Wednesday, November 14th:

• Panel Discussion: The Future of Search
• Session 1: SEO Tools of the Trade
• Session 2: Building a Massive Customer Base Through Content-Driven SEO
• Session 3: GEO-Rankings: An SEO KPI Game Changer
• Session 4: Screw Link Building. It’s Called Relationship Building
• Post conference blogging session
• Client dinner

Thursday, November 15th:

• Panel Discussion: Integrated Marketing
• Session 1: Successful In-House SEO
• Session 2: SEO & Website Migrations
• Session 3: Duplicate Content & Multiple Site Issues
• Post conference blogging session
• Client dinner

Friday, November 16th

• Travel to Blue Corona
• Present your findings to the team

Ben will be reporting live from the event (as time allows) on Twitter (@benlanders and @bluecorona) and on our Blog.

Founded in 1999, SES has become the leading search and social marketing event in the industry. The program and content for SES is developed by leading practitioners and industry thought leaders who, collectively, form the SES Global Advisory Board. The focus of SES is 100 percent on education with high-impact networking sessions and ancillary events mixed for attendees to share knowledge and experience as well as develop new business relationships.