Attending Comfortech this year? We’ll see you in St. Louis! And we’d love to offer you a free marketing video while you’re there.
Blue Corona’s video production crew will occupy room 90 (right across from the main exhibit hall) on both Wednesday Sept. 16 and Thursday Sept. 17, offering high production videos that can be shot in less than 15 minutes. Interested companies can pre-register for a video time slot online.
Why Video Marketing?
“It’s extremely beneficial for HVAC companies to establish relationships with their current and prospective customers. Those customers are inviting your technicians into their homes—they need to trust you. Video is a great way to start that relationship, said Taylor Herrgott, the head of Blue Corona’s video department. “It lets customers see and hear directly from you before they even pick up the phone.”
In addition to establishing trust, videos give HVAC companies the opportunity to maximize their online real estate and improve their search engine visibility. As more and more companies invest in online marketing efforts like SEO, the search engine results page gets more and more competitive.
“Search engines prefer to display a variety of results to their users. If everyone else is blogging, only so many blogs will reach the first page. But not as many companies are doing video, so it’s a big opportunity for HVAC companies who want to get ahead,” Herrgott said.
YouTube is the second largest search engine next to Google, with the average person spending approximately 23 minutes a day watching videos online. Web video traffic is expected to rise to 69 percent of all consumer internet traffic by 2017.
“Our clients with videos typically see that visitors spend more time on their websites,” Herrgott added. “Research also shows that half of consumers who watch videos say it helps them make more confident purchasing decisions.”
Slots are going fast! Pre-register today to reserve your time slot for a free marketing video.
About Blue Corona
Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. The company has offices in both Gaithersburg, MD and Charlotte, NC.
