Houzz’s Certification Program for Marketing Consultants was launched in June 2015, and within less than two weeks, each member of Blue Corona’s content marketing team has obtained his/her Houzz certification.
As one of the largest online platforms for homeowners and home professionals alike, Houzz is used by more than 25 million homeowners to get remodeling ideas and connect with a remodeling professional. More than 3 million remodeling professionals use it to showcase their work, attract attention from—and engage with—homeowners in their local area.
“At Blue Corona, we’ve long used Houzz to help maximize our clients’ search engine real estate and drive qualified visits to their websites to generate more leads and sales. Now that our team is all Houzz certified, we hope our current and future clients will recognize us as Houzz marketing authorities even more so than before,” said Blue Corona’s SEO team lead Hannah Nelson.
The Houzz certification also puts Blue Corona’s team first-in-line to receive information on the latest Houzz tools, best practices, product news, market research, and event invitations.
In order to become Houzz certified, each member of Blue Corona’s SEO team was required to complete a series of Houzz curriculum and pass a certification exam.
“If a remodeling company is trying to choose between Blue Corona and another online marketing company, the Houzz certification is just one more competitor differentiator we have,” said Houzz marketing expert Alanna Potosky. “And it also doesn’t hurt that we’ve helped our clients achieve such great results on the site!”