It’s a big day for Blue Corona. Today, the company was named the winner of the 2012 SmartCEO Volt: Leaders in Technology award. The company won the award in the Technology Innovator category. According to SmartCEO, “The inaugural Volt: Leaders in Technology program celebrates the role technology plays in the Mid-Atlantic region’s business community as well as the future impact the technology sector will have on the area’s economic growth.”
Blue Corona was selected as a Technology Innovator for advancements in the marketing analytics space.
“Very few companies accurately measure and track their marketing investments – either because they don’t think it’s possible or because doing so on their own is complex and time consuming. As a result, they often rely on gut intuition to determine what’s working and what’s not. This approach is less-than-optimal. With Blue Corona Insights, we want to change the way business owners make marketing decisions. We’ve created a turn-key, cost-effective way for businesses to accurately measure and track their advertising and marketing,” said Ben Landers, President & CEO of Blue Corona.
The awards ceremony takes place tonight at The National Press Club in Washington, DC, and the company will be featured in a profile of the local award winners in SmartCEO magazine’s May 2012 issue.