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Pay Per Click Advertising for Electrical Companies
Want more leads and booked jobs for your electrical business? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy electrical companies know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.
(image – top 5 sources of web leads from a BC client – google / cpc is pay per click advertising)
If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing electricians companies. Whether you’re specialty is commercial or residential electrical contracting, if you want to sell more, you need to be easily found on the first page of search results!
Blue Corona has extensive experience helping electrical companies like yours cost-effectively market their business on the Internet, improve their overall online presence and visibility, and get more leads and sales from the web:
- 10% – That’s how much we’ve managed to improve the conversion rate for one of our clients: from 7.59% to 17.78%.
- 166% – That’s how much we’ve managed to increase total leads for the same electrical client.
- $50 – That’s how much we’ve decreased one of our electrical client’s CPL (cost per lead) in just one month of campaign optimization!
Whether you’re looking to fine-tune your existing electrical PPC campaign or you’re starting from scratch and need a complete pay per click setup, our specialists are ready to help. Contact us today to get started!
The Benefits of PPC Advertising for Electical Companies
Visibility & Revelance
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many electrical companies continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “residential electrical companies in North Carolina” needs and is interested in finding an electrician!
Highly Controllable & Manageable ROI
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many electrical companies make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for electriccal contractors in the country and we can say, without question, that the residential electrical companies having the most success marketing their businesses online use both strategies.
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
How Blue Corona Helps Electrical Companies with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many electrical companies have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many electrical contractors generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for electrical companies.
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which keywords generate the best phone leads? Is it worth it to bid on “home theater wiring” or would you get a greater return on investment sticking with “electrical contractors for homes”? We track that and adjust your account settings to emphasize the keywords that produce the best results!
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your electrical business!
What Makes Us Different
Paid search platforms like Google AdWords are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in a wide range of industries, including the electrical industry. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the AdWords account, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
- Profit margins for each product and service sold
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make your electrical business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
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