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Pay-Per-Click (PPC) Advertising for Home Inspectors
PPC Management Services that Increase Leads & Booked Home Inspections
Home inspector marketing has changed in today’s digital age. What was once an industry dominated by realtor referrals and word of mouth, home inspection companies are turning to digital marketing to generate more website traffic, leads, and booked inspections. If you’re tasked with growing leads and sales for your business, you need to invest in PPC advertising for home inspectors to beat your competitors online.
Today, there are nearly 100,000 searches per month for home inspections and related search terms on Google. Home inspector pay-per-click (PPC) advertising services position your company where today’s homeowners and prospective buyers are: online.
Blue Corona Is a Google Premier Partner & Microsoft Advertising Partner
Blue Corona’s PPC management services for home inspectors help you increase leads and booked inspections by connecting your business with qualified buyers, all the while managing your campaigns to lower your CPC (cost-per-click) and CPL (cost-per-lead). Our team of PPC analysts is a Google Premier Partner and has been recognized in the top 3% of Google Partner agencies. We’re also a Microsoft Advertising partner who’s experienced in growing home services businesses online via paid search campaigns.
Schedule a Marketing Consultation
Ready to start growing your sales? Send us a message to learn more about our home inspection PPC advertising services and we can help you grow your business.
Why Choose Blue Corona To Manage Your Pay-Per-Click Campaigns?
PPC marketing is a cost-effective and tried-and-true strategy to generate more website traffic, leads, and sales. When you partner with Blue Corona as your PPC management company, you get:
1Digital Competitive Analysis
A thorough review of your current PPC campaigns:
- Completing a market analysis of your market and the home inspection industry
- Identifying local competitors currently investing in PPC with greater ad visibility
- Analyzing search terms (keywords), monthly search volumes, and estimated ad spend for your market
- Creating and setting revenue and cost-per-lead goals
2Custom, Data-Driven Ads
Custom PPC campaigns built by Blue Corona’s PPC analysts:
- Researching keywords to find what and how your customers search for home inspectors near them
- Creating PPC ad copy and creatives for that produce more clicks and website traffic
- Split-testing ad copy and creatives to continually improve campaign performance
- Competitor research on ad copy and creatives
3PPC Ad Tracking & Analytics
You get transparent data, complete with proactive campaign insights:
- Phone call tracking for every campaign
- Keyword-level reporting that shows what keywords are driving the most qualified leads
- Campaign tracking to optimize your cost-per-click
- Campaign conversion rate tracking, including web forms, chat submissions, and phone calls from every PPC campaign
- Revenue attribution
4PPC Campaign Management (Ongoing)
PPC for home inspectors is not a “set it and forget it” strategy:
- Monthly management of your Google Ads and Microsoft Advertising campaigns
- Managing and tweaking keyword bids for every campaign
- Managing your campaigns towards top impression shares, click-through-rate (CTR), and cost-per-click (CPC)
- Negative keyword building to remove unqualified traffic from consuming your monthly budget
5Multiple Paid Search Campaigns
A custom strategy built to exceed your company’s growth goals that include multiple paid search campaigns:
- Search ads on Google Ads and Microsoft Advertising, giving your company greater visibility at the top of search engine results
- Display ads to target consumers that don’t yet know about your company
- Retargeted ads (remarketing) to stay top of mind with previous website visitors
- Social media marketing campaigns on Facebook, LinkedIn, Instagram, and more
- Google Local Services ads management
- Nextdoor advertising
6Dedicated Team of Home Inspector Marketers
A unique team dedicated to helping you increase leads and sales from the web:
- Account director
- Account manager
- PPC analyst
- PPC specialist
- QA specialist
- Copywriter
- Web designer
- Web developer
- Call tagging specialist
- And more
PPC CASE STUDY
73:1 Return on Ad Spend for Insulation Contractor
Why Select Blue Corona Over Other Home Inspection Marketing Agencies?
At Blue Corona, we let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best marketing agency for home inspection companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some PPC management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backward for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, a PPC marketing analyst, and a web designer/developer to grow your local search visibility.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
Arctic Air Conditioning
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
Blind & Sons
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
Reliable Power Systems
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
Penguin Air, Plumbing & Electrical
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
DiFabion Remodeling
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
Overhead Door of Indianapolis
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
Zen Windows – Charlotte
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
Robin Aire
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
Blind & Sons
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
Jacob Heating & Air Conditioning
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
Gaithersburg, MD 20879
