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Lawyer Pay Per Click Services (PPC)

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Our PPC Process for Law Firms

Our process for PPC is similar to our approach to lawyer marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1PERFORM A DIGITAL COMPETITIVE ANALYSIS

  • You’ll know exactly how your PPC campaigns stack up against the three to competing lawyers in your jurisdiction
  • You’ll receive custom lawyer PPC budget recommendations to generate more website traffic and to fill the top of your sales funnel with high-quality clients looking for legal help
  • You’ll receive other paid ad recommendations to beat competitors on search results page, maximize your internet footprint, and more

2CUSTOM, DATA-DRIVEN ADS

  • Researching keywords to find what and how your clients are searching for your legal services
  • Creating compelling ad copy and creatives to entice searchers to click on your firm’s ad
  • Split-testing ad copy and creatives for continual performance improvements
  • Conducting competitor research on ad copy and creatives
  • Near-real-time PPC management for your law firm

3PPC AD TRACKING, ANALYTICS & REPORTING

  • Tracking average positions by campaign
  • Tracking click-through rate of your campaigns
  • Tracking cost per click
  • Tracking leads, calls, sales, and revenue by campaign
  • Monthly report calls with a dedicated account manager, including campaign performance updates and recommendations

4PPC CAMPAIGN SETUP

  • Let Blue Corona’s lawyer PPC specialists set up a brand new Google Ads and/or Microsoft Ads (formerly Bing Ads) account and give you access to your campaigns, or grant us access to your existing account
  • Select the best keywords to bid on based on your firm’s specific practice areas and jurisdictions to connect with potential clients at the exact moment they need your help
  • Set up display advertising campaigns for your firm
  • Set up retargeted ads and remarketing campaigns for your firm

5PPC CAMPAIGN MANAGEMENT

  • Managing and tweaking bids for each campaign
  • Monitoring keyword search queries and adjusting bidding
  • Monitoring the average position, click-through rate, and cost per click
  • And more optimizations for campaign improvement

6SEARCH ENGINE MARKETING WE OFFER

Microsoft Ads and Google Ads for Lawyers

What are MICROSOFT Ads and Google Ads for Attorneys?

If you’ve Googled (or searched in Bing for) anything recently, you might have noticed that on every search result page, the first listings are paid advertisements. Those are called pay per click ads, and they are ads served through the Microsoft Ads and Google Ads platform. The two biggest benefits of Microsoft Ads and Google Ads for lawyers are controlled visibility and relevance. Traditional advertising, which many lawyers continue to rely on, interrupts people that may or may not be interested or in the market for your legal services.

Online marketing strategies like pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for “legal counsel in Maryland” needs and is interested in finding a lawyer near them!

SEO and Law Firm PPC: Pair them Together for HIGHLY CONTROLLABLE & MANAGEABLE ROI

Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many legal professionals make the mistake of favoring one strategy over the other. It is not uncommon for a business owner to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising.

In reality, the law firms having the most success marketing their businesses online use both strategies. Pay per click advertising offers several advantages over SEO:

  • PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
  • PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
  • The most accurate keyword tool (data that can be used for an SEO campaign) is a “live” PPC campaign
  • The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

Blue Corona’s Lawyer PPC Process

OUR PAY PER CLICK MANAGEMENT PROCESS

Blue Corona has a proven pay per click setup and management system specifically designed for lawyers like you. Our PPC setup and management services include:

  • Campaign strategy
  • Keyword research
  • Ad copy creation
  • Geo-targeted ads
  • Targeted location settings
  • Budget and bid management
  • Ad testing
  • Conversion tracking
  • Detailed monthly reporting
  • Desktop and mobile PPC ads

To effectively track your conversions, we’ll set up online conversion tracking and phone call tracking so that we can accurately see how well your legal PPC campaigns are performing and make adjustments as needed. It’s important that lawyers don’t skip this step—we’ve found that phone leads tend to greatly outnumber contact form submissions in this industry!

What Makes Us Different

Paid search platforms like Google Ads are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.

Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in a wide range of industries, including the legal industry. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the Google Ads account, including:

  • The client’s sales funnel
  • The lead-to-sale ratio
  • The visit-to-lead ratio
  • Profit margins for each product and service sold

We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make your practice our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.

READ MORE

PPC CASE STUDY
Contractor Earns A 794% Return On Ad Spend

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our lawyer PPC clients:

  • A dedicated Account Manager, someone who understands business and paid search, to be your guide
  • Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205