Mobile search is on the rise, and it’s important that your business is where your potential customers are; don’t risk missing out on great opportunities to reach your target market. If you’re not currently advertising on mobile, get there before your competitors do!
Did you know that…
Having mobile ads can translate to more clicks? In fact, Marin Software recently released a study which projected that mobile would account for 50% of all paid search clicks on Google by the end of 2015.
As you move down your sales funnel, getting more clicks could mean more conversions, as long as your ad and your landing page are well tailored for mobile display. This means having click-to-call extensions on your ads and a mobile-optimized or responsive PPC landing page. (Don’t worry, we can help with both!)
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Why Advertise on Mobile Devices?
There are typically lower costs associated with mobile advertising.
Mobile ads allow you to assist consumers with their immediate, time-sensitive needs. For example, let’s say you own a business offering emergency services and there is a hurricane in the area. If there is a power outage, customers will not be searching for your services on their desktop computers. Rather, they will pick up their phone and search there. We can help make sure they find you!
Many local search queries are geo-specific, which is ideal for attracting more business for local companies.
Mobile devices are highly personal—there is little sharing of the device. Computers are more likely to be shared, which can mess up some of your demographic targeting.
Why Choose Blue Corona to Manage Your Mobile Ad Campaign?
We have a team of dedicated PPC specialists with experience setting up and optimizing mobile ad campaigns for clients in a wide variety of industries, including HVAC/plumbing, home improvement, fire protection, shredding, water delivery, professional services, and more.
Our phone call tracking is incredibly useful for mobile ads, since most mobile conversions are phone calls. This will allow you to determine the effectiveness of your mobile ad campaign.
We can even help you with a mobile-friendly website! Nearly 75% of consumers prefer a mobile-friendly and a whopping 96% of consumers say that they encountered sites that were clearly not designed for mobile users. Is your website one of those that are not optimized? Ready to get started? Whether you’re looking for someone to optimize your current campaign or you need a complete mobile ad campaign set up, our PPC specialists are ready to help.
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom. ”