Ever wish you could recapture people who have visited your website but didn’t convert? Google has made it possible to make your ads visible to people after they visit your website with a tool called remarketing, which is used to target and encourage past visitors to revisit your website and convert. When used correctly, remarketing generates a great ROI and can be incredibly profitable.
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What Is Remarketing?
Remarketing is a feature on Google that allows your ads to easily reach people that have previously visited your website or a certain page on your site. Remarketing ads are shown to people who have previously visited your site to encourage them to visit again and complete a transaction, whether it be a purchase, a web form submission, or a call to your business.
Because your ad will “follow” your previous website visitors to other websites, remarketing is also a great tool for branding purposes—allowing you to maintain top of mind awareness even after your potential customers have left your site!
Setting Up a Remarketing Campaign with Blue Corona
At Blue Corona, we can create remarketing campaigns to target people based on pages they’ve visited and even pages that they have not visited. Choose where you want your ads to show and who you want to show them to.
Each month, you’ll receive detailed reporting of how well your remarketing campaign is performing. We even create specialized ads tailored specifically for your business, where you can let us know what details you would like to include in your ad, and we will create a custom ad that perfectly fits your business!
Why Choose Blue Corona to Manage Your Remarketing Campaign?
Remarketing is a cost-effective paid search strategy to get more qualified visitors to your website—but only if you know what you’re doing. While paid search platforms like Google AdWords are self-service platforms, most small business owners lack the time, expertise, and tools required to maximize their paid search ROI.
At Blue Corona, our dedicated PPC specialists have years of experience in a wide range of industries—from home services to professional services. In addition, PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage their remarketing campaign, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
- Profit margins for each product and service sold
So when you’re ready to get started with your remarketing campaign, contact us today.
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