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Pay Per Click Advertising for Shredding Companies

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Our PPC Process for Shredding Companies

Our process for PPC is similar to our approach to B2B marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

2CREATING DATA-DRIVEN ADS

  • Researching keywords to find what and how your customers are searching for your services
  • Creating copy for high-performing ads
  • Split-testing ad copy
  • Conducting competitor research on ad copy

3TRACKING YOUR PPC CAMPAIGN

  • Tracking average positions by campaign
  • Tracking click-through-rate
  • Tracking cost-per-click
  • Tracking leads, calls, sales, and revenue by campaign

4MANAGING YOUR PPC CAMPAIGN

  • Managing and tweaking bids for each campaign
  • Monitoring keyword search queries and adjusting bidding
  • Monitoring the average position, click-through-rate, and cost-per-click
  • And more optimizations for campaign improvement

5SERVICES BEYOND PAID SEARCH CAMPAIGNS

  • Landing page optimization
  • Display advertisement campaigns
  • Retargeted ads and remarketing campaigns
  • LinkedIn advertising campaigns
  • Paid social media marketing campaigns

The Benefits of PPC Advertising for Shredding Companies

VISIBILITY & RELEVANCE

The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many shredding companies continue to rely on, interrupts people that may or may not be interested or in the market for your shredding services.

Online marketing strategies like pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for “shredding services in Maryland” needs and is interested in finding a shredding company!

HIGHLY CONTROLLABLE & MANAGEABLE ROI

Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many shredding companies make the mistake of favoring one strategy over the other. It is not uncommon for a business owner to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. In reality, the shredding companies having the most success marketing their businesses online use both strategies.

Pay per click advertising offers several advantages over SEO:

  • PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
  • PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
  • The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
  • The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

How Blue Corona Helps Shredding Companies with PPC

OUR PAY PER CLICK MANAGEMENT PROCESS

Blue Corona has a proven pay per click setup and management system specifically designed for shredding companies like yours. Our PPC setup and management services include:

  • Campaign strategy
  • Keyword research
  • Ad copy creation
  • Geo-targeted ads
  • Targeted location settings
  • Budget and bid management
  • Ad testing
  • Conversion tracking
  • Detailed monthly reporting
  • Desktop and mobile PPC ads

To effectively track your conversions, we’ll set up online conversion tracking and phone call tracking so that we can accurately see how well your shredding PPC campaigns are performing and make adjustments as needed.

What Makes Us Different

Paid search platforms like Google AdWords are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.

Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in a wide range of industries, including the document shredding industry. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the AdWords account, including:

  • The client’s sales funnel
  • The lead-to-sale ratio
  • The visit-to-lead ratio
  • Profit margins for each product and service sold

We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make your shredding business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.

Contact us for a free analysis of your current shredding PPC campaign or to set up a new campaign today.

READ MORE

PPC CASE STUDY
50% Decrease In Cost Per Lead for Shredding Company

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our B2B PPC clients:

  • A dedicated Account Manager, someone that understands business and paid search, to be your guide
  • Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205