In this episode of Growth Stories, I’m joined by Michael Hernandez, Director of Marketing for two companies owned by the same family: Carolina Foundation Solutions and Carolina Basement Solutions.
Michael is an advertising and marketing extraordinaire, and our conversation touches on a variety of topics such as:
– How we found his way to the family-owned companies he works for today
– His advertising and marketing evaluation after coming on board
– How to break through the noise on social media platforms like LinkedIn
– The “math and magic” of marketing
– The importance of creating trust as a marketer (with the owners of the business you work for)
– The ROI of caring about the little details and much, much more!
Whether you’re a marketer or business owner, this episode is packed with insights and things you can use to accelerate growth!
Enjoy!
About The Author: Ben Landers is the Founder of Blue Corona, an award-winning, technology-enabled home services marketing agency focused on growing the trades. Want to book Ben for a speaking event? Send us a message. View more blogs by Ben Landers
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