Will Hallett and Wade Rusk from Penguin Air & Plumbing in Phoenix, AZ aren’t just business partners, they’re best friends, and this is their growth story!
We start the conversation with how they got into the industry and how they built their business. We talk about some of the trials and tribulations and lessons they’ve learned along the way.
Based on our discussion, it’s clear that a big part of their success comes down to relationships. We touch on their culture-first approach, and they provide some powerful clues for how they’ve built such an amazing team and company.
Some key takeaways:
Being business partners and best friends IS possible.
Adding new services (plumbing and electrical) unlocked growth for Penguin, but it came with significant challenges.
Things change when you grow your home service company beyond $10-15 million in annual revenue (i.e., what got you here won’t get you there)
Culture first – always and no egos!
You don’t necessarily need an ‘operating system’ (EOS, etc.)
Finding the right digital marketing partner is key
No one gets there alone – you need friends and mentors.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work. View more blogs by Blue Corona
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