On average, only two percent of the people who visit your website actually convert. So, what are you going to do about the other 98 percent? Remarketing (or retargeting) goes after them.
Remarketing and retargeting ads on Facebook and LinkedIn is PROVEN to be more effective than servicing ads based on attributes or demographics, because people are already familiar with your company and product.
There are TONS of reasons people don’t convert on their first visit to a website, and serving retargeted ads to these people gives them a gentle nudge to remind them that, yes, you do have the solution they need.
In this webinar, our social media lead will go over the basics of serving retargeted ads on Facebook and LinkedIn, including your options and how to get started.
Download it below!
Meet the Experts:
Betsy is the social media lead and a digital marketing expert with Blue Corona. When she’s not managing Blue Corona’s digital content campaigns and writing content on and off-site, she’s reading up on industry publications, urban exploring, hiking with her dog, or teaching horseback riding lessons.
