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As the owner of a plumbing company, you know the worst thing that can happen is watching all your leads go down the drain. (See what I did there?) In order to capture more leads—and sales—online, you need to make an investment in your online presence. I know what you’re thinking—what does that even mean? And is it actually going to pay off? With the right team on your side, it most definitely will.
There are two ways we recommend getting your online marketing campaign started: SEO and HomeAdvisor. Not sure how to get started? Keep on reading to find out!
SEO for Plumbers
You’ve probably heard the term search engine optimization (otherwise known as SEO) mentioned once or twice through the grapevine. But do you really know what it is? And can it benefit your plumbing company? We’d guess that you have an idea of what SEO is, but you don’t know the details (and if you did I’d be out of a job). It’s ok if you don’t know much about search engine optimization, all you really need to know is that it’s a great investment for your plumbing company.
The most important aspect of an effective SEO plan is creating high quality—and searchable—content. That means providing your plumbing website’s visitors with the information they need to make an informed decision about the plumbing services you offer. Doing this starts with looking at your business from a potential client’s perspective. Think about the questions people ask:
- Do you only install specific brands?
- Are emergency plumbing services available?
- Why does X cost what it does?
- How long would X take to complete?
Think about it—potential customers often contact you asking questions about your products or plumbing services. This is a way for them to determine if you are THE authority. Are you the best choice? Do you know what you’re talking about? Will you provide high quality services quickly and efficiently? Your website should demonstrate this to all viewers.
But creating content is not the only thing that goes into your plumbing website’s SEO strategy. You need to have an optimized website that always this content to be found when potential customers search for a local plumber. Search engines should be able to easily crawl, understand, and index your website. At Blue Corona, our SEO team will work to improve your site speed, create a search-engine friendly site navigation menu, and develop a well-structured XML sitemap. All of these technical elements work together to increase your organic rankings on search engines like Google.
When considering SEO for your plumbing company, ask yourself this: What is the top organic listing of Google worth?
HomeAdvisor for Plumbers
While SEO is a great foundation, this is a method that takes time. Making data-driven and strategic changes to your website won’t go without benefit, but rankings change gradually so you probably won’t see an increase in leads overnight. That’s why many of our clients also invest in pay-per-lead services like HomeAdvisor. Not only will a service like this increase the odds of ranking on the first page of Google, but it’s an easy way to generate leads more quickly.
HomeAdvisor is designed to automatically connect homeowners with prescreened plumbers who offer the specific service they’re looking for. To maximize your listing’s lead generating potential:
- Ask customers to leave reviews
- Completely fill out your profile with all your information
- Showcase your HomeAdvisor “achievements”
- Allow your potential customers to schedule appointments online to make the decision to hire you quick and easy
Following these tips above is a great way to put your best foot forward and stand out from the competition.
SEO & HomeAdvisor for Plumbing Companies
Double your chances of being found on the first page of Google by implementing SEO and by investing in pay-per-lead services like HomeAdvisor. If managing all of these options seems like a lot of work, that’s because it is! Fortunately, you don’t have to do it all yourself.
Do what you do best, manage your plumbing company, and let Blue Corona handle every aspect of digital marketing on your behalf as your virtual online marketing manager!
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck