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PVI Office Furniture Plus
Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business.
PVI was doing no lead tracking, and their website was poorly optimized for conversions. Blue Corona was the first online marketing company that PVI has ever hired.
“What online presence?” Mark said about his website prior to Blue Corona. “We had an online presence?”
With poor usability and little onsite content, PVI’s website generated no leads and only 114 non-branded organic visits in the two full months prior to the start of their content marketing campaign.
We began our SEO campaign for PVI in September of 2013. One of the first things we did was renovate their homepage through our website design department. With simple tweaks to the layout of the website, along with implementation of contact forms, PVI’s site began performing and generating leads.
“It’s improved infinitely! It’s amazing to see the results we have had, especially since I have a poor looking website, which Blue Corona is helping me fix,” Mark said.
After a homepage renovation, we rolled out an aggressive content marketing strategy—adding over 450 new pages to PVI’s website in a seven month period.
On the tracking side of things, our lead tracking services, paired with our phone call tagging service, has helped our client optimize his business as a whole.
“[Blue Corona’s tracking services] has opened my eyes to the ability of my sales people,” Mark said. “I know exactly what is going on and I can follow up with them with questions about the leads that have come in.”
Blue Corona content marketing, in conjunction with other onsite design and SEO optimizations, has helped PVI drastically increase their search engine rankings—leading to a 1237.5% increase in monthly organic traffic, a 262.5% increase in on-site goal conversions, and an incredible ROI on our services.
Going forward, our client will continue to invest in SEO—they have already increased their budget once since initially signing on. They are also considering a new website.
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!
“My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding!
“Blue Corona provides results. They follow up, explain everything to you, and offer suggestions to grow your business. You need to adapt your marketing or you will become extinct!”
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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