Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more.
When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return on ad spend. In addition, they had fairly non-existent Web presence and an outdated website. Because the Bath, Kitchen and Tile Center site had very little content on it, they were not ranking for target keywords in their industry.
In order to get Bath, Kitchen and Tile Center to show up in the search results for non-branded terms, Blue Corona’s search engine optimization team added volumes of remodeler-keyword rich content to the company’s site.
As always, the Blue Corona team diligently tracked all of the client’s marketing strategies, allowing them to accurately determine their return on ad spend.
“Blue Corona provides us with monthly tracking of our leads and SEO performance,” Mark said. “It has been enjoyable over the last couple of years reviewing the monthly reports and being able to see things improving on paper. They also set up a calls interface for us, which allows us each to monitor incoming calls and track the performance of our reception and sales staff.”
Since Bath, Kitchen and Tile Center’s SEO investment, the company now outranks their competition in their target markets, and Google has become the company’s primary source of new retail remodeling clients.
“I find the progress made with our online presence in a very short time to be remarkable. Since we began our efforts, we have become number one in many key categories,” Mark said. “When compared to the websites of our top 5 competitors in the markets of each of our three locations, our website far out performs all of our competition in every area.”
Tangible results seen through Blue Corona’s tracking services made the company confident enough to double their online marketing investment with Blue Corona in 2013, as well as eliminate ineffective phone book advertising. Despite the struggling remodeling market, the company’s improved online presence and search engine visibility has allowed them to thrive during difficult times.
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these reasons I would recommend Blue Corona to any business seeking Web design and a strong Internet presence.”
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
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“Their predictions on how and when the campaign would start to bring us opportunities were spot on and continue to improve month after month. They have been very responsive to our needs, ideas, concerns and questions. Deciding to put our marketing in the hands of the Blue Corona staff has proved to be a great decision. ”