Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management.
One of Coakley’s lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate property management leads, he had created some radio spots, some print ads and direct mail, but he was only receiving about 3-5 leads per month.
Blue Corona developed a custom property management only website for Rory. We optimized it both to rank well organically on Google, Yahoo and Bing as well as to more effectively convert visitors into leads (and ultimately clients). Next, we created and launched a lead-generation pay per click advertising campaign and got Rory set-up on some of the other pay per lead platforms.
Today, Coakley Realty receives over 40 property management leads per month, but his advertising expenditures have actually gone down!
Online Marketing Services for Realtors & Property Management Companies
Blue Corona provides online marketing, analytics and website design/optimization services for all segments of the real estate industry. We have experience with SEO for property management companies as well as PPC for property management lead generation as well as pay-per-click and SEO for residential home sales.
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“Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways.
Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!”
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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