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Blue Corona Editorial Board
Welcome!
June 20, 2008

Welcome to our blog! We look forward to bringing you relevant updates and tips. Please check back soon!

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Mobile Marketing Resources
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Blue Corona Editorial Board
Mobile Marketing (and Measurement!)
July 6, 2008

There's been a lot of talk recently about mobile marketing and location based advertising (LBA).  Some very exciting (and…

Resources
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Blue Corona Editorial Board
Tough Economy? Time to Market Smarter
July 15, 2008

I came across a great real estate blog tonight. It offered some tips for surviving a tough Real Estate…

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Blue Corona Editorial Board
How much detail is enough?
July 15, 2008

When it comes to measuring and tracking the performance of your advertising and marketing, how much detail is enough? …

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Blue Corona Editorial Board
Google Analytics Boot Camp
August 12, 2008

Being good at anything requires constant practice and training.  The Blue Corona team is headed to Google Analytics Boot…

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Call Tracking Ad Tracking
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Blue Corona Editorial Board
Track that Yellow Pages ad – It’s not too late!
August 26, 2008

If you own a business in the MD/DC/VA area, you've probably been getting harassed by your local Idearc sales…

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Resources
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Blue Corona Editorial Board
Make Way for Marketing Accountability
September 10, 2008

Everyone is talking about it - accountability in advertising. A recent article in Advertising Age, "Marketers, Get Serious About…

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Contractor Marketing
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Blue Corona Editorial Board
From Magazines to the Web: Improving Print Ad Performance
September 11, 2008

Want to engage MORE prospective customers through your print advertising? For years, we've been telling our clients something that…

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Ad Tracking
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Blue Corona Editorial Board
Yellow Page Tracking Part 2
September 14, 2008

There were a few comments on one of our recent blog postings about the importance of tracking your yellow…

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Resources Web Analytics
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Blue Corona Editorial Board
Google Analytics: Actionable Insights
September 30, 2008

Web Analytics programs have the potential to uncover fantastic insights about how your prospective customers interact with your business…

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