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Ecommerce SEO Services
Increase Traffic and Get More Sales Growth with SEO Services from a Top Ecommerce SEO Company
Are you losing business to competitors? While we can’t take them completely out of the picture, our ecommerce SEO services can help give your website a boost in authority and a fresh flow of traffic and sales.
Shoppers spend more time than ever researching products they want to buy. If it’s a high-consideration item, they spend an average of 13 days researching products. If your ecommerce shop isn’t showing up for one of their many online searches, you may as well not exist.
At Blue Corona, we take a custom, data-driven approach to SEO for ecommerce businesses. Starting with a business intake, we define your audience and their unique buyer’s cycle, your company goals, and the biggest obstacles to overcome. We build your SEO campaigns based on that assessment and cover every search engine ranking factor—from website speed and structure to creating high-quality content and product descriptions.
Rank higher. Earn more traffic. Make more sales. Learn more about our SEO services and process below! Ready to get started? Contact us here »
What's Included in Our Ecommerce SEO Services?
Ecommerce SEO companies like Blue Corona handle the day-to-day of monitoring and improving your online footprint, including making your shop more visible in the search results and differentiating your brand across the web. We do this by incorporating the following ecommerce strategies:
1PERFORMING A COMPETITIVE DIGITAL ANALYSIS
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
- Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
2OPTIMIZING WEBSITE CONTENT AND CODE
- Install advanced Google Analytics and call tracking
- Make your website fast, secure (optional add-on, but recommended), and mobile friendly (optional add-on, but recommended)
- Edit your website’s code and structure to be in line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
3CREATING NEW WEBSITE CONTENT AND CREATIVES
- Publish targeted, well-written website content and product descriptions that improve your local search rankings and provide a seamless user experience
- Create SEO-optimized creative content assets like infographics and videos
- Optimize and create content and product descriptions for voice search and digital assistants
4OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Google, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company’s Facebook page and Facebook shop for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
5MEASUREMENT AND ANALYTICS REPORTING
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your ecommerce SEO campaigns, as well as what’s coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more
6TRACKING AND TWEAKING YOUR SEO CAMPAIGN
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Continually optimize and pivot your campaign for better performance over time
Resolve Your Ecommerce SEO Problems
Three things are required to rank well organically for all of your product queries.
- You need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index.
- You need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query.
- Third, your overall web presence must establish your ecommerce company as an authority—a leader in your industry. While ecommerce companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.
Ecommerce Website Site Code & Structure
Many ecommerce websites are massive in size because of all the product listings. Often, there’s a lot to handle within one CMS that manages all the locations either on one domain or individual websites.
Creating a unified SEO strategy across all your product listings can be incredibly laborious. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO—relevant and valuable website content to compete in each location’s search market and competition.
Ecommerce Content Marketing
Think your website has plenty of content? Most marketing managers are quick to respond, “YES!” If you think you have a great deal of content, but you’re being outranked by other or smaller companies, an alarm should go off in your head. Lack of content should not be the reason an ecommerce shop does not rank well organically, but it frequently is a large part of the problem.
Consumers are research-obsessed, so having a well-optimized blog comparing products, making listicles, and providing how-tos will help satisfy your target audience’s craving for information. Our ecommerce SEO experts never run out of creative ecommerce marketing ideas and have extensive experience writing online content (including product blogs, postcards, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for ecommerce—so you won’t have to write a thing.
Local SEO for Ecommerce
Shoppers are impatient. As a result, they want to know before they go—60% of internet users check whether a product is available in a local store before visiting a store, and searches for “where to buy” have jumped 85% in the past two years.
In order to appear at the top of the search results for product listings, all of your products, descriptions, photos, and relevant reviews need to be listed on platforms like your Google My Business page and your Facebook shop. Reviews are especially important, so be sure you’ve got plenty and solicit them regularly.
Looking for the Best Ecommerce SEO Company? Our Ecommerce SEO Experts Can’t Be Beat
Not all ecommerce SEO companies live up to their promises of more traffic, better rankings, and more sales. Some ecommerce SEO agencies achieve results, but they do so using “black-hat SEO” techniques. These unethical strategies can hurt your website’s rankings—and ultimately your business.
Before selecting your SEO company, make sure to ask the following questions:
- What’s in my current contract?
- What’s the process if I cancel?
- How will we communicate and how often?
- Do I have full access to my site and Analytics/Adwords accounts?
- Will I own my website?
- Do you provide guarantees?
- Have you done work like this for companies similar to mine?
- What contracts and options are available? How do I determine the right budget?
- What are all your fees and payment options?
Avoid any ecommerce search engine optimization companies that “guarantee” any of the following:
- Overnight rankings
- Doubled traffic within a certain amount of time
- Instant leads
- Search engine submissions
- A certain amount of backlinks in a certain amount of time
- Any sort of ROI projections
Contact Blue Corona today and start getting the organic visibility your franchise locations deserve. Ask us about our SEO for ecommerce today!
What is SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
How much do SEO services cost?
Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success?
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.
Is Blue Corona a certified Google Partner?
What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our search engine optimization reviews and hear straight from them why we are the best SEO company for your needs.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some SEO companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backwards for you. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.