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SEO for Franchises
You don’t need another SEO company; you need a strategic partner.
If you’re a marketing coordinator or executive within a franchise organization and you’re tired of being outranked by other businesses, we can help! Blue Corona has helped a number of franchise organizations (including cleaning services, bathroom remodelers, storage companies, and veterinary clinics) achieve their deserved place in the organic search results – measurably increasing traffic, leads, and sales from non-branded organic search queries. From technical and comprehensive website audits and competitor analyses, to consulting and ongoing content marketing for any or all franchise locations, whatever your franchise SEO need, we can help!
Common Franchise SEO Challenges
Three things are required to rank well organically for all of your franchise locations. First, you need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index. Second, you need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query. Third, your overall web presence must establish your company as an authority – a leader in your industry. While franchise companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.
CODE AND SITE STRUCTURE ISSUES
Many franchise websites or collections of websites are massive in size. Often, there’s a lot to handle within one CMS that manages all the locations either on one domain or indvidual websites. You also may be dealing with multiple franchise owners managing their own website and have to ensure that everyone adheres to a certain standard (which can feel like herding cattle).
Creating a unified SEO strategy can be incredibly laborious. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant and valuable website content to compete in each location’s search market and competition.
CONTENT CHALLENGES CONQUERED
Think your franchises have plenty of content? Most marketing managers are quick to respond, “YES!” If you think you have a great deal of content, but you’re being outranked by other or smaller companies, an alarm should go off in your head. Lack of content should not be the reason a franchise association does not rank well organically, but it frequently is a large part of the problem. Often, the problem is not really a lack of content, it’s that the content is structured in the way that creates a road block for the search engines.
If your individual franchise locations have their own websites and domains, do they individually have enough content to rank well organically? Do they have the support needed to build out the website content that is well optimized for search engines? Likely no. That’s where our team comes in. In one case, we worked with an insulation franchise company to build out the optimized web content for their dozens of locations nationwide–giving each branch the chance to dominate in the organic search field for their own markets.
Local SEO Challenges
As a franchise, you have multiple locations. Are you confident in the local SEO and consistency of each location’s local directory listings and citations? Are you even confident if each location has a verified and optimized Google My Business listing? That’s where we can help. We’ve worked with franchise organizations with locations across the entire country who need help managing and maintaining the local SEO profiles of their different locations.
Strategic SEO Partner for Franchises
Despite case study after case study detailing the incredible ROI possible from SEO, many businesses have not gone “all in.” Smaller companies, by comparison, often lacking the (significant) marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. As a franchise organization, you need a partner that will help you set a consistent and data-driven strategy for SEO for all of your locations and branches.
Contact Blue Corona today and start getting the organic visibility your franchise locations deserve. For more information, you can also read our case study on whether SEO is worth it for franchises.
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