Local SEO increases visibility for businesses interested in ranking for geographically-related searches. By optimizing your website for local search results, you increase your website’s visibility for geographically-related online searches. Being present in local search is vital for maximizing your online real estate. On a search results age, there are many components for what a user sees (e.g. organic listings, pay-per-click results, and local listings). For small and local businesses, the local listings of searches often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
Managing and monitoring your local SEO listings is a crucial part of local SEO. Search engines look for consistency and verification across multiple local directories and listings (learn more about NAP consistency here), but we understand that maintaining a complete and correct local SEO presence can be a big time suck for small business owners.
Let the SEO experts at Blue Corona show you how to maximize your online search real estate through local SEO listings management and monitoring!
Importance of Monitoring & Maintaining Your Local SEO Listings
Since 2010, Google has continually moved toward focusing on locality. A few years ago, Google realized that people were adding the phrase “near me” to the end of their searches, resulting in searches for items like “garage door repair near me” and “plumber for sink repair near me.” To solve that problem, Google embraced Local SEO and started featuring business listings that match users’ search queries on their results page. Google uses multiple ranking factors to provide users with the best local results, pulled from the Google My Business page, consistency with NAP in other directories, and more.
Our Local SEO Monitoring & Management Process
Our first step in monitoring and managing small business’s local SEO presence is collection. We dig throughout the web to find all directory and citation listings (from the main players like Acxiom and Factual as well as local listings in your area and specific to your industry). We then assess what works needs to be done to make sure they are all correct and verified (with no duplicate listings). The clean-up and management process can vary in terms of the shape of your current listings, but the end goal is to provide consistent and verified listings across the web that boosts your local SEO authority.
Ready to Get Started?
Trust the local SEO experts at Blue Corona to get started on managing and monitoring your local SEO directory listings and citations. Contact us online now »
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”