For pest control companies and exterminators, local search engine optimization services are one of the most efficient and profitable marketing strategies to invest in on the web. Local SEO:
Increases your website’s keyword rankings on search results, including outranking competitors right in your backyard
Enhances your online visibility in Google’s local pack (maps listings), Bing Places, and other online business directories
Helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
Ensures your business is found on Google maps and through other navigational apps
Generates more organic traffic to your website
Increases leads and sales from your specific service areas
What Is Local SEO?
Local SEO stands for local search engine optimization. It’s the process of making your company and its website visible on Google and other search engines for geographically related searches, specifically within Google’s local pack.
Why Is Local SEO Important for Pest Control Companies?
Improving your online search visibility – Your business will be listed and found across the leading online directories (Google My Business, Facebook, Yelp, etc.) and in local search results.
Increasing organic traffic to your website – Greater visibility on search engines means more users will click on your website, increasing organic traffic along the way.
Filling your sales funnel with high-quality, local leads – More website visitors equals more calls and web form submissions (leads) from local customers.
Not only that, pest control companies who invest in local SEO strategies are better suited to meet customers where they search, online!
97% of people learn more about a local company online than anywhere else
“Near me tonight/today” type searches grew by more than 900% over two years
92% of searchers will pick businesses on the first page of local search results
Local searches result in purchases 28% of the time
Local SEO for Pest Control Companies & Exterminators: What’s Included
Your business isn’t identical to your competitors’, and your marketing strategies shouldn’t be either. At Blue Corona, we offer customized local SEO campaigns that are proven to grow your company’s revenue. Our local SEO services for pest control companies include:
COMPLETING A LOCAL COMPETITOR ANALYSIS
Completing a market analysis of your service areas
Finding local competitors currently outranking you on the web for pest control and extermination services
Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
Auditing citations across all relevant online directories
Editing all local citations to include the right name-address-phone number (NAP citations)
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
Performing continual keyword research to find what and how your customers are searching for your services
Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
Optimizing your company’s Google My Business page for your business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top three local competitors
ANALYTICS TRACKING AND REPORTING
Installing and monitoring advanced Google Analytics tracking
Setting up and monitoring tracked phone lines for your campaigns
Providing detailed reports on how our services are impacting your business overall
The Pest Control Industry’s Leader In Local SEO Services
About Blue Corona
Blue Corona is an award-winning, full-service digital marketing company. Since we first opened our doors we’ve helped thousands of local businesses increase leads and sales, optimize their marketing costs, and differentiate their brands online using best-in-class internet marketing.
If you’d like to learn more about how local SEO services can help your pest control company maximize its online visibility and grow its revenue, give us a call or contact us online.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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