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SEO for Restoration Companies
Looking for an award-winning SEO company that specializes in the restoration industry? You’ve come to the right place and we’ve got the case studies and references to back it up.
Go to Google and search, “restoration companies city, state” or, “water damage restoration city, state”. If you don’t see your restoration company’s website listed on the first page, you’re losing business to your competitors. Blue Corona can help. Our team of SEO experts has extensive experience helping commercial and residential fire and water damage restoration companies get more qualified website traffic and convert more website visitors into leads and clients.
See How Your Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):
SEO Expertise + Business Savvy = Measurable Results
If you’re like most restoration companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it usually is. With thousands of self-proclaimed “SEO gurus” running around the web, it can be difficult to distinguish fact from fiction.
At Blue Corona, we provide total transparency and services backed by tangible data. We’ve forgotten more about fire and water damage restoration and mold remediation than most SEO companies will ever know!
Three things are required if you want your website to outrank the competition:
- Optimized website code
- Highly relevant website content
- An authoritative presence on the web
Blue Corona will help your restoration company accurately assess the contribution your website and overall presence online makes toward your business goals, identify baseline data for the three ranking signals mentioned above, and build a custom blueprint which—if implemented—will help you generate a measurable increase in leads and sales.
The end result, for many of our restoration clients, is an exponential increase in website traffic, leads and sales!
The SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first review your marketing the same way a great accountant would evaluate your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and clients from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog other restoration companies with websites that are currently perceived to be better optimized than your site. One of the most common questions we get from guys that own restoration companies is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other websites and companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification (for your target market)
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – who is linking to your website, social media, and more
The output of our SEO audit process is an overview report, SEO strategy, and detailed implementation plan, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google does rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant restoration-related keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most business owners hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the restoration industry.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as references, votes of authority, or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your restoration company grow with SEO. Contact one of our SEO specialists today!
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