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SEO for Contractors
“If you’re looking for somewhere to hide a dead body, try the second page of Google search results.”
Want to Grow Your Contracting Business? Get It on the First Page of Google with Contractor SEO from Blue Corona
If you’re looking for an SEO company that has proven experience helping other contractors rank higher on Google, Yahoo and Bing, you’ve come to the right place! Blue Corona is one of the top SEO companies serving the home service industry and we can help you get more qualified visitors to your site and convert more visitors into leads and sales!
It’s not enough to JUST have a website. Go to Google and search, “contractors city, state” or, “home service contractors city, state”. If you don’t see your contracting company’s website listed on the first page, you’re losing business to other contractors. Blue Corona can help! Our team of SEO experts has extensive experience helping contractors get more qualified website traffic and convert more website visitors into leads and booked jobs.
See How Your Contracting Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from our contractor SEO services (or additional SEO):
What’s Included: Our Contractor SEO Services
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our contractor SEO clients:
- A dedicated Account Manager, someone who understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Transparent SEO Services for Contractors – Exponential Results
If you’re like most contractors, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. For the record, when it comes to SEO, there are no tricks. At Blue Corona, we provide total transparency and we back up the success of our SEO campaigns with tangible data and measurable results.
Three things are required if you want your website to rank above all the other contractors:
- Your website code needs to be easy for search engines to find, read, index and rank. (Learn more about our search-engine friendly website design services for contractors here)
- Your onsite content (copy/text) must establish your company as an authority in the contracting industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers contractors a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our clients, is an exponential increase in website traffic, leads and sales!
Don’t believe us? Download one of our case studies to see our contractor SEO results!
Contractors we have experience with include but are not limited to:
- HVAC contractors
- Electrical contractors
- Flooring contractors
- Insulation contractors
- And more
Our Contractor SEO Process in More Detail (Click to Expand)
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions contractors ask us is, “how much SEO do I need?” You can (intelligently) answer this question without first doing a thorough analysis of the other contractors in your area.
Step 2: Keyword Research
Related to some of the points above – ranking for “top contractors” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in the SEO process is keyword research. We have SEO experts that specialize in the contracting industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).
Step 3: Content Creation
Armed with accurate tracking data and the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your contracting business as THE authority for what you do in markets you do it.
Most contractors hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, U.S. based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for contractors. (see the line above highlighted in yellow!)
Step 4: Optimization of Offsite Factors
The final step in the contractor SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
“Would you ask a plumber to install a air conditioner? As a mechanical contractor we are technically literate in our field of HVAC not SEO. This is why we chose Blue Corona. After phone interviews with several SEO companies we chose Blue Corona based on their professionalism and confidence to design and deliver a site based on our needs. The entire process to date has been more than expected and we are extremely happy with the staff's expertise, friendliness and professionalism. All expectations were clearly defined from the beginning and everyone at Blue Corona has been awesome to work with. It is very refreshing to work with a professional group that delivers on their word. ”
- Free Analysis