SEO for HVAC Companies

Looking for an HVAC SEO expert? Contracting Business named Blue Corona the top business service in 2011. If you own an HVAC company, your website should be your #1 source of leads and sales. Learn more about how Blue Corona can help you get more leads and booked jobs from the web.

It’s not enough to JUST have a website. Go to Google and search, “HVAC companies city, state” or, “HVAC contractors city, state”. If you don’t see your HVAC company’s website listed on the first page, you’re losing business to other HVAC companies – guaranteed. Blue Corona can help!

Why Choose Blue Corona?

Regular contributor to ACHR The News
Longtime members of the ACCA
Winner of Contracting Business Magazine’s Service of the Year
Developers of the world’s first SEO software designed specifically for HVAC and plumbing companies
We’ve used our software to analyze more than 10,000 HVAC and plumbing websites
Case studies and testimonials to back up our claims

Our team of SEO experts has extensive experience helping HVAC companies get more qualified website traffic and convert more website visitors into leads and booked jobs. Candidly, we’ve forgotten more about HVAC marketing than our competitors will ever know!

See How Your HVAC Website Measures Up

Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):

Need a new HVAC website? Talk to us and we’ll get you started!

What’s Included: Our HVAC SEO Services

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our HVAC SEO clients:

A dedicated Account Manager, someone who understands business and SEO, to be your guide
Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
Access to our proprietary analytics software (better data drives better results)

HVAC SEO Expertise + Business Savvy = Measurable Results

If you’re like most HVAC companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it typically is (just think about what your competitors offer prospects!)! With a million self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.

Three things are required if you want your website to rank above all the other HVAC companies:

Your website code needs to be easy for search engines to find, read, index and rank.
Your onsite content (copy/text) must establish your company as an authority in the HVAC industry.
Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

Blue Corona offers HVAC companies a turn-key SEO service to measurably improve the (3) ranking factors above. The end result, for many of our HVAC clients, is an exponential increase in website traffic, leads and sales!

Don’t believe us? Check out HVAC SEO CASE STUDIES!

Our HVAC SEO Process in More Detail

Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first evaluate your marketing in a manner similar to the way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions HVAC contractors and business owners ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other heating and cooling contractors in your area.

A typical SEO audit includes:

A business intake so that our account managers see your business from an owner’s perspective
Analytics and SEO software implementation (we use a set of tools no other SEO company has – including the only SEO software designed specifically for the HVAC industry)
Keyword research and identification
Competitor analysis
Analysis and evaluation of your website code, structure, and content
Analysis and evaluation of your company’s presence online – linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).

Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.

Some of the HVAC companies we’ve helped.

Most HVAC contractors either hate creating website copy or don’t have the time for it. That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for HVAC, plumbing, and electrical contractors. Our content marketing experts have created more HVAC and plumbing related content than any other online marketing company in existence!

Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!

Learn more about how Blue Corona can help your HVAC company grow with SEO! Contact one of our SEO specialists today!

Not sure where to start with your website? Learn more about our HVAC web design and development services »

Top Company SEO FAQs

What is SEO?

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

What’s included in SEO services?

In all SEO packages, we include:

1. A digital competitive analysis
2. Website content and code optimization
3. New website content and creatives
4. Local citation optimization (local SEO)
5. Measurement and analytics reporting
6. Continual tracking and tweaking of your campaign

Should I hire an SEO company?

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

How much do SEO services cost?

Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

How long does SEO take?

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.

How does Blue Corona track SEO success?

If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.

Is Blue Corona a certified Google Partner?

Yes.

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The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.