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SEO for Roofers
Roofing is a competitive business. You need to be sure you are reaching potential customers in your service area. To do this, you need to optimize your website so it ranks at the top of Google’s search results for local roofers. At Blue Corona, we are experts in internet marketing for roofing companies. We can manage your SEO to ensure you stand out among your competitors.
See How Your Roofing Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from roofer SEO (or additional SEO):
What’s Included: Our SEO Services for Roofing Companies
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our roofer SEO clients:
- A dedicated Account Manager, someone who understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your firm’s bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
We offer month-to-month contracts so you’ll never have to worry about being locked into a long term roofer SEO contract. That’s because we let our results speak for themselves. Check out our case studies here.
Check it out! One of our roofing clients, Shanco Companies, made the Inc. 5000 list this year! Here’s what the owner had to say:
“Shanco Companies and Blue Corona represent two very different industries, but we both follow Blue Corona’s online marketing playbook and clearly it’s paid off. It’s great to have a partner who cares about your company’s growth just as much as you do.”
– Shannon Allcock, President of Shanco Companies and longtime Blue Corona client.
Why Do I Need SEO for My Roofing Company?
SEO plays a crucial role in helping roofing companies gain website traffic and convert more visitors into leads and booked jobs. Three things are required if you want your website to rank above all the other roofing companies:
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers roofing companies a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our roofing clients, is an exponential increase in website traffic, leads and sales!
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we own them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first evaluate your marketing in a manner similar to the way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your roofing company’s name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog roofing websites which are currently perceived to be better optimized than your site. One of the most common questions roofing contractors and exterior remodeling companies ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other roofing companies in your area.
A typical SEO audit for roofers includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation and keywords in place, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, and each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most roofing contractors hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) who specialize in creating unique, original, relevant and authoritative content specifically for roofing companies.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Roofing SEO with Proven Results
If you’re like most roofing companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, our SEO services are driven by data and backed by proven results.
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