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Houston SEO Services for Small Businesses
A Look at SEO Success for a Houston Company
Looking for a top notch SEO company to increase the number of leads and sales your Houston business is getting from the web? Blue Corona is an award-winning SEO firm with offices in Maryland and North Carolina and clients across the country—including Houston. Learn more about how another one of our clients in Houston grew their business through investing in SEO with us.
Featured Client: How Blue Corona’s SEO Services Helped a Houston-Based Contractor
One Houston based contractor came to Blue Corona with one major problem: they knew that their potential customers were searching for their services online, but were losing business to their competitors without a presence on the first page of Google search results.
We started by putting tracked lines and URLs on all their marketing strategies to figure out which ones were generating leads and at what cost per lead. Our advanced tracking services allowed us to connect the revenue for each job to a specific advertising strategy in order to accurately determine return on ad spend.
In order to maximize this Houston contractor’s search engine real estate, Blue Corona’s SEO and content marketing team fine-tuned existing website content while aggressively building out new content— making sure all services (from installation to repair to maintenance) and brands were thoroughly covered.
Over the past four years, this Houston business’s organic traffic has increased an astounding 2,052% and continues to increase each month:
Of course, a better measure of success would be new organic leads. In the past four years, organic leads have increased an impressive 1,346%! See below:
Interested to see how our team can help your Houston-based business increase your leads, sales, and revenue with SEO? Give us a call. We’d love to talk through your goals.
Does SEO Work for Businesses in Houston?
Go to Google and search a few keywords relevant to your business. Do you see your site listed multiple times on the first page of search results? If not, you’re losing leads and sales to your competition—guaranteed.
No matter what type of business you own, SEO must be part of your online marketing strategy. It’s not uncommon for a well-optimized, high-ranking website in the home services industry (flooring, plumbing, HVAC, remodeling, roofing, etc.) in Houston to get 100+ leads per month from organic search!
Looking for an award-winning SEO company? You’ve come to the right place. In 2011, Contracting Business magazine named Blue Corona their Business Service of the Year. In 2012, Blue Corona won multiple awards culminating with being ranked #174 on the 2012 Inc. 500 list (#1 for Montgomery County Maryland). In 2013, 2014, and 2015, we made the Inc. 5,000 again!
How We Help Houston Businesses Grow with SEO
How many leads are you currently getting each month from organic search? Most business owners don’t even know because they’re not accurately tracking it! You can’t maximize what you don’t measure.
If we had to distill our entire SEO philosophy into a single statement, it would be this:
To rank well organically in Houston, you must establish and promote your company as THE authority for what you do, in the markets you do it.
Ranking well on Google, Bing, and Yahoo requires three things. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. Second, you must create web page after web page of unique, relevant, and remarkable content for every service you offer your customers. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority.
Our SEO Process for Successful Growth of Houston Businesses
Our process for SEO is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT.
Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Our prospects almost always fall into one of two categories: those that know their numbers and those that don’t. In order to intelligently invest in SEO and grow your Houston business, you must know your numbers. You need to know things like the number of website visits you receive today from non-branded organic search, your website’s true visit-to-lead conversion rate, and the percentage of leads you convert into sales. Very few businesses and marketing executives know these numbers, but they should. Putting in place the right tracking tools and helping you identify and understand your key metrics is a critical part of our SEO process.
For prospects that already know their numbers, we start the SEO process with a full website audit and recommendations report. Our team will review your key metrics, perform keyword research, analyze your competitors, your backlink profile, and key pages of your website, and create a detailed implementation plan. Where the engagement goes from there depends on your resources. Most of our engagements involve us creating and SEO strategy, implementing the details of the plan, and reporting the results. However, for clients with in-house teams in place, we can consult with you and use our proprietary SEO tools to help you achieve better results.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have forgotten more about business than most “SEO gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our SEO clients:
- A dedicated Account Manager, someone that understands businessand SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter who has written for companies similar to yours
- Access to our proprietary analytics software (better data drives better results)
“Would you ask a plumber to install a air conditioner? As a mechanical contractor we are technically literate in our field of HVAC not SEO. This is why we chose Blue Corona. After phone interviews with several SEO companies we chose Blue Corona based on their professionalism and confidence to design and deliver a site based on our needs. The entire process to date has been more than expected and we are extremely happy with the staff's expertise, friendliness and professionalism. All expectations were clearly defined from the beginning and everyone at Blue Corona has been awesome to work with. It is very refreshing to work with a professional group that delivers on their word. ”
Include but are not limited to:
- Architects and custom builders
- Bathroom remodelers
- Enterprise accounts
- Fire protection
- Flooring companies
- HVAC companies
- Kitchen remodelers
- Property management
- Free Analysis